MODULE OUTLINES

 

BUSINESS STRATEGY & STRATEGIC MANAGEMENT

INTRODUCTION:

The increasingly dynamic and complex environment in which most organisations operate calls of more fully developed professional employees within manufacturing and other related industries, who are better aware of the impact of strategic decisions on the manufacturing operations and vice-versa.  The purpose of this module is to introduce the essence and main features of strategic thinking and strategic management process.  Participants will be encouraged to consider the interaction of their current function within the total corporate system.

OBJECTIVES: On completion of this module, participants will be able to

1.      Understand the nature and content of business strategy and the strategic planning and management process;

2.      Identify and assess the external and internal factors that affect a business;

3.      Review and understand how to recognise competitive practices and develop sources of competitive advantage

4.      Recognise the interface between the major organisational functions and the total corporate structure and appreciate the expectations of stake-holders in the business and the means of satisfying them

CONTENTS:

1.      Introduction and International economic background

2.      Economic and business trends in the Asia Pacific area

3.      The strategic management process

4.      Analysis of the external environment

5.      Analysis of the internal environment

6.      Alternative approaches to strategic thinking

7.      Financial aspects of strategic management

8.      Organisational and human resource aspects

9.      Global business strategies - introduction

10.  Cross-cultural aspect of strategic management

11.  Case studies

DURATION:  5 days