CURRICULUM VITAE

T. Serra Görpe was born in Istanbul, in 1965. She finished Yeşilyurt Hamdullah Suphi Tanrıöver primary school and then continued her secondary education at English High School For Girls (Beyoğlu Anadolu Lisesi) in Turkey.

Serra Görpe graduated from Boğaziçi University (Istanbul- Turkey) Psychology Department with an Honorary Degree (1984-1988). She then completed her postgraduate degree in Social Psychology at the same university and was awarded with a MS degree. (1992).

Serra Görpe received another postgraduate degree (MS) in in Public Relations from Boston University/USA- School of Communication (1992).

She has worked in the private sector for ten years in public relations and communication. Right after her graduation, she started working at Galleria-Ataköy, (part of Ataköy Tourism Groups) which is the first American-style shopping mall of Turkey. Then she worked at World Trade Centre, Vakko retail store and MPR Marketing Public Relations Agency. She was the Assistant General Manager at MPR Marketing Public Relations Agency before switching to the academic world.

She received her PhD degree in Public Relations and Advertising from Istanbul University, Social Sciences Institute in 1999. Her thesis was titled ‘Effective Communication’.

She started her academic career at Istanbul University, Communication Faculty, Public Relations and Advertising Department (1999) first as a lecturer. She was promoted to assistant professor in 2001 and has been an associate professor in Applied Communications since 2003. She is promoted to full professor in October 2009.

Serra Görpe teaches undergraduate and graduate courses on public relations in Istanbul University, Communication Faculty. She has also been a part-time lecturer at East Mediterranean University Communication Faculty in TRNC since 2006 (2006-2009). She was also an adjunct lecturer at Istanbul Bilgi University (Spring 2008).

The courses she teaches include ‘Public Relations Campaigns,’ ‘Strategic Public Relations Management,’ ‘Marketing Communications,’ ‘Integrated Marketing Communications,’ International Public Relations, Public Relations Theory and Campaigns,’ ‘Graduation Project’ and Crisis Communications. She has successfully supervised and completed two master thesis and two PhD student dissertations. She currently continues to supervise two PhD students and one master student.

Throughout her academic career, she spent a month in Israel on scholarship. She also spent six months at the University of Texas at Austin (USA) as a visiting scholar and worked with Prof. Maxwell McCombs and Dr. Ronald Anderson.

She delivered courses twice for the Public Relations programme are Kluj Babes-Bolyai University, Romania. She was also an invited short-term visitor at Elon University, University of North Carolina at Chapel Hill and Indiana University at Bloomington (USA). During 2009 winter term, she will be teaching at Napoli University as part of the Erasmus exchange programme.

Serra Görpe holds an ‘APR’ in Public Relations awarded by the ‘Universal Accreditation Board’.

She worked as the Erasmus Programme Coordinator for Istanbul University, Communication Faculty. She is still a member of the Erasmus Commission Board for Public Relations and Advertising Department. She also holds a new position as a Member of the Communication Faculty Quality Commission in the Istanbul University Academic Assessment and Quality Improvement Board. Furthermore, she is involved in undergraduate education and department planning commissions of Public Relations and Advertising Department.

Serra Görpe was the executive of the first Erasmus IP project in Istanbul University. Since 2004 she has been involved in an EU funded project titled ‘Transparency in Public Communication To a Europe with Values’ in participation with three European countries (Holland, Hungary and Romania). She has organised summer schools as part of the project. She has also been the executive of a second Erasmus IP Project since summer 2008. She has taken an active role in the symposium titled ‘International Communication Symposium- Communication in the Millennium, A Dialogue Between Turkish and American Communication Scholars’ since 2003, of which she has been a co-founder and co-executive in collaboration with Prof Maxwell McCombs (Texas University, Austin) and her colleague Associate Professor Dr. Erkan Yüksel (Anadolu University Communication Studies Faculty).

In her 10 years of academic life she has over 30 papers presented/published nationally and internationally. AUSACE (Arab-American Communicators Association), International Public Relations Research Conference (University of Miami) and International Communication Symposium- Communication in the Millennium are among the conferences she attends regularly.

She was the Excellence in Public Relations and Communication Management (2002) (James Grunig ed.) and also edited the International Public Relations Association (IPRA) Gold Paper 15 series. She contributed to a book on organisational communication / public relations with two chapters (role studies in public relations / internal communication). She is also a chapter contributor on public relations and ethics in an edited book on ethics and wrote another book chapter (co-authored) on public relations education She translated a book (marketing public relations – 271 pages) to be published this Autumn by Rota Publishing.

She published a book chapter overseas on media, woman and communication. She wrote public relations case studies in an online book published in English. She also has a chapter contribution to a book on ethics with her colleague. As mentioned in the detailed cv, she has two forthcoming book chapters to be published overseas; one on public relations/reputatin and agenda setting and the other on European Union and communications.

Her current research include public relations education, international public relations, crisis management/issue management and social responsibility.

She holds a Research award (incentive Award) with a colleague from ‘Let’s Research Project Competition’ by Researchers Association on Hoftstede- cultural values and Turkish youth. (December 2005). She was also awarded for educational activities at the international ‘Global Understanding Project’ which she initiated and supervised.

Serra Görpe is a member of European Public Relations Education and Research Association (EUPRERA), Vice- President of European Public Relations Confederation (CERP), a member of the Management Board o Turkish Public Relations Association (TÜHİD), TÜHİD member of TOBB Media and Communication Assembly and the Turkish Council Member of International Public Relations Association (IPRA). She is also a jury member of IPRA ‘Golden World Awards for Excellence in Public Relations’. She was an academic jury member for the 2009 PRISA PRISMA Public Relations Awards by South Africa Public Relations Association and the Public Relations Awards by Bulgaria Public Relations Association awarded the same year. She is the Vice President of BALKANCOM association which was founded in May 2009 and which brings together academics in communication studies.

Serra Görpe speaks good English, French and German. She has certificates from the Goethe Institute and Alliance Française.

Note:

THE STUDIES ATTACHED ONLY INCLUDE THE STUDIES CONDUCTED AFTER SPRING TERM, 2003.

A. INTERNATIONAL PUBLICATIONS AND ACTIVITIES

Book chapters

Görpe, Serra (2008). ‘Women and the News: Europe, Egypt and the Middle East and, Africa Part IV, Chapter 11, 175-212. Women, Men and the News. Divided and Disconnected in the News Media Landscape (editors, Paula Poindexter, Sharon Meraz, Amy Schmitz Weiss) ISBN10: 0- 8058-6101-7 Routledge: NY and London.

(I authored the section on Turkey in the international section of the book.)

Görpe, Serra (2008). ‘Branding is Power’ Trademark Gaziantep City. Electronic version The Evolution of Public Relations: Case Studies from Countries in Transition (3^rd edition) (editors, Judy VanSlyke Turk and Linda H. Scanlan) The Institute for Public Relations, University of Florida pp. 6-22. http://www.instituteforpr.org/release_single/additional_cases_from_third_edition_of_turk_scanlan_book/

Görpe, Serra (2008). ‘Project Ericek: Village Development Project A Joint Venture of Metro Group, Metro Cash & Carry and the Turkish Foundation for Combating Soil Erosion for Reforestation and Protection of Natural Habitats (TEMA) (2002-2006). Electronic version The Evolution of Public Relations: Case Studies from Countries in Transition (3^rd edition) (editors, Judy VanSlyke Turk and Linda H. Scanlan) The Institute for Public Relations, University of Florida pp 23-37. http://www.instituteforpr.org/release_single/additional_cases_from_third_edition_of_turk_scanlan_book/

Mengü, Seda and Görpe, Serra (2008). ‘The Ethical Criticism of Public Relations Management under the Influence of Globalization: Public Relations Roles. Part IV Bioethics and Societal Questions. Electronic version. Bioethics: Global and Societal Aspects (C. Susanne, A. Cambron, M. Casado, F. Cascais, T. Papazizi, E. Rebato, M. Salona, A. Sanchez, K. Simitopoulou, M. Szente, J. Toth, N. Xirotiris. pp. 517-534. ISSN: 1791-1257. http://utopia.duth.gr/~xirot/BIOETHICS/

Görpe, Serra (end of 2009/2010 Winter) ‘EU Communication with Candidate Countries: Case of Turkey, Public Relations Professionals Analysis of EU Communication’ Europeanised After All? Institutions, Citizens and the Media in the EU Communicative Space (editors, Chiara Valentini and Giorgia Nesti) Cambridge Scholars Publishing: Newcastle upon Tyne, UK.

Görpe, Serra and Yüksel, Erkan (Mart 2010) ‘Corporate Reputation and Global News Media: Case Studies of Agenda - Setting’ Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets (ed. Craig Carroll): Routledge.

(Preparations for the book has been continuing since 2007)

A. INTERNATIONAL PUBLICATIONS AND ACTIVITIES

Scientific board memberships

Scientific Board member (2005……) Revista Transilvana de Ştiinte ale Comunicarii, (Babeş- Bolyai University, Faculty of Political Science, Public Administration and Communication Academic Publication).

A. INTERNATIONAL PUBLICATIONS AND ACTIVITIES

In journals included in SCI Expanded , SSCI , AHCI

Reviewer

Reviewer: Corporate Communication International Journal (2007-13)

Reviewer: Journal of Communication Management (March-2008)

Reviewer: Journal of Communication Management (April-2009).

A. INTERNATIONAL PUBLICATIONS AND ACTIVITIES

Publications in a foreign language in journals which are not peer reviewed and published overseas or in Turkey

Görpe, Serra (May 2006) ‘I eat McDonalds, Just bought a new cupboard from Ikea.’ Global Connections IPRA US electronic bulletin. pp. 8-9.

Görpe, Serra (2006/2007). ‘Structured PR Education Reaps Rewards’ Hollis Europe 2006/2007, pp. 290-291.

Görpe, Serra (2007/2008) ‘Turkish PR Celebrates Growth’ Hollis Europe 2007/2008 pp. 498-499.

A. INTERNATIONAL PUBLICATIONS AND ACTIVITIES

Papers or speeches in international scientific meetings (conferences, panels, congresses, symposiums, colloquiums etc.) which were presented and published in full

Görpe, Serra (21 April 2000). ‘Krizi Aşmada Toplumsal Sorumluluğun İşlevi.’ (The Function of Responsibility in Overcoming Crisis), Crisis Management Public and Private (Özel ve Kamusal Alanda Kriz Yönetimi) 2^nd International Meeting, Association of Social Sciences and Health, Turkey 21-23 April 2000 Istanbul, Yeditepe University and Marmara University ISBN 975-307-011-X, December 2004 pp. 225-223.

Görpe, Serra and Mengü, Çakar Seda, (19 September 2003). ‘Halkla İlişkilerde Etik Değerlerin Algılanması ve Anlamlandırılması,’ (The perception and explanation of ethical values in public relations) Etik 2003, 1. Türkiye Uluslararası İş ve Meslek Ahlakı Kongresi 17-19 Eylül 2003 (Ethics 2003, 1^st Turkish International Work and Job Ethics Congress, 17-19 September 2003), Hacettepe University, Ankara, pp. 147-157.

Görpe, Serra and Kurtoğlu, Sergün (2 Juy 2004). ‘Pros and Cons of Using New Communication Technologies in Public Relations: An Analysis of Public Relations Practitioners’ Views’. New Concepts and Technologies for Public Relations, Public Affairs and Corporate Communication 11^th International Public Relations Research Symposium 2-4 July 2004 Proceedings of BledCom Pristop Communications (editors, Danny Moss, Dejan Vercic and John White) pp. 22-27.

Saran, Mine and Görpe, Serra (2 July 2004). ‘Use of Websites by Public Relations Firms as an Interactive Communication Tool: A Comparative Analysis of Websites of German and Turkish Public Relations Firms.’ New Concepts and Technologies for Public Relations, Public Affairs and Corporate Communication 11^th International Public Relations Research Symposium 2 - 4 July 2004, Proceedings of BledCom Pristop Communications (editors, Danny Moss, Dejan Vercic and John White) ss. 28-34.

Görpe, Serra (2005). “The Social Responsibility of Turkish Public Relations Professionals” Eight Annual International Public Relations Research Conference, 10-13 March 2005 Miami/USA (ed. Marcia Watson DiStaso) pp. 138-159. http://www.instituteforpr.org/files/uploads/2005_IPRRC_Proceedings.pdf

Kalay, Ayşe and Görpe, Serra (2005). “Children in TV Commercials: What do the Children say to the Consumers? Children and TV” 2^nd International Children and Communication Congress: The Impact of Communication on Children, 4-5-6 April 2005, Istanbul University. pp. 415- 431.

Görpe, Serra and Saran, Mine (2005). “How Public Relations Measurement and Evaluation Are Done? An Analysis of Entries of the Public Relations Awards Organized by Public Relations Association of Turkey” 3^rd International Symposium- Communication in the Millennium: A Dialogue Between Turkish and American Scholars 11-13 May 2005 University of North Carolina at Chapel Hill and Elon University, NC/ABD pp. 357-374.

Görpe, Serra and Saran, Mine (2005). ‘Fighting Against Cancer in Turkey: The Role of Cancer Societies in Educating the Public about – Myth vs the Reality’ 7^th EUPRERA (European Public Relations and Research Association) Annual Congress 2005 , New Challenges for Public Relations, 10-13 November 2005, Lisbon / Portugal. pp. 379-394.

Görpe, Serra and Çelik Candan (2006). ‘Function of Media and Function of Public Relations at International Crisis Situations: ‘Genocide Bill’ and Turkey-French Relations Tenth International Public Relations Research Conference, ‘Roles and Scope of Public Relations’ 8-11 Mart 2006 Miami/ABD. (ed. Marcia Watson DiSatoso), pp.175-193. http://www.instituteforpr.org/files/uploads/IPRRC10_Proceedings.pdf

Görpe, Serra and Çelik, Candan (2006). ‘National Identities of Bulgaria And Turkey? How They Are Perceived By The University Students and the Role Of Public Relations in Perception Management,’ IX^th International Conference “The Image of the Balkans: Historical Aspects and Communication Perspectives, Faculty of Journalism and Mass Communication of Sofia University “St. Kliment Ohridski” 19-20 May 2006, Sofia/ Bulgaria ISBN 978 954-8194-74-4, pp. 203-218.

Görpe, Serra ad Yüksel, Erkan (2007) ‘Media Content and Corporate Reputation Survey 2006 in Turkey: A First Level Agenda-Setting Study’ 5^th International Communication Symposium- Communication in the Millennium, A Dialogue Between Turkish and American Communication Scholars,’ Symposium, 16-18 May 2007 Indiana University, Bloomington, Indiana, ABD. (Project numbered UDP - 105/30012003 and funded by BAP.) pp. 124-136.

Görpe, Serra and Gökçebay, Serap (2007) ‘Localization and Globalization of Issues Management: McDonald’s Turkey. Conference on Corporate Communication 2007. 1-4 June 2007 Banbury, Oxfordshire, England, Proceedings of the Conference on Corporate Communication, pp. 99-117.

Görpe, Serra (2008). ‘What Research Tells Us? An Analysis of Research and Evaluative Research of the Entries of ‘ Golden Compass Awards’ organized by Turkish Public Relations Association,’11^th Annual International Public Relations Research Conference, Research That Matters to Practice, University of Miami , 6-9 March 2008. (ed., Koichi Yamamura) pp.207-226. http://www.instituteforpr.org/files/uploads/IPRRC_11_Proceedings_3.pdf

Görpe, Serra (2009) ‘A Model of Public Relations Ethics in Agency and Client Relationships: Word and Deeds together 12^th Annual International Public Relations Research Conference "Research that Supports & Advances the Practice" University of Miami, 11-14 March 2009.

(The full paper will be published on the website. The abstract is published.)

Görpe, Serra and Öcel, Nilüfer (2009). ‘Cola Turca Commercials: Selling Nationalism and Humor 14^th International Conference on Corporate and Marketing Communications, Department of Marketing School of Business, University of Nicoisa, South Cyprus, 23-24 April 2009 Proceedings of the 14^th International Conference on Corporate and Marketing Communications. Theme: Developments and Challenges ISBN: 978-9963-634-59-0 ss. 308-329.

Görpe, Serra (2009). ‘The History and Development of Public Relations Education in Turkey: A Quick Glimpse.’ XII ^th International Scientific Conference – Communication and Civilizations, Sofia University 16-17 May 2009.

(Full paper to be published.)

Görpe, Serra and Mavnacıoğlu, Korhan (2009). ‘How Public Relations is Portrayed in the Turkish National Newspapers? Insight to the Perception and Reputation of a Profession.’

7^th International Communication Symposium - Communication in the Millennium, A Dialogue Between Turkish and American Communication Scholars,’ Symposium, 17-20 May 2009 University of Texas at Austin, USA. Güngörler Matbaacılık, Ankara pp. 201-210

(project numbered UDP-3649/22042009 and funded by BAP.)

(Published online at http://cim.anadolu.edu.tr/article?aid=309 as well)

Kalay, Ayşe and Görpe, Serra (2009). ‘Ten Year Analysis (1997-2007) of TV Commercials of a Global Brand, Mavi Jeans and it’s public relations strategy: From Dream to Reality.’ 7^th International Communication Symposium- Communication in the Millennium, A Dialogue Between Turkish and American Communication Scholars,’ Symposium, 17-20 May 2009 University of Texas at Austin, USA. 7th International Symposium Kitapçığı (2009). Güngörler Matbaacılık, Ankara pp. 190-200.

(project numbered UDP-3649/22042009 and funded by BAP)

(Published online at http://cim.anadolu.edu.tr/article?aid=308 as well)

Görpe, Serra (2009). ‘The Evolution of Public Relations in Turkey.’ 7^thAnnual GlobCom Symposium, Zayed University, Abu Dhabi 25-27 May 2009.

Görpe, Serra (2009). ‘An Overview of Capital Magazine’s The Most Admired Companies of Turkey Study’ Conference on Corporate Communication 5-8 June 2009 Wroxton College, Wroxton England, Proceedings of the Conference on Corporate Communication, pp. 59- 79.

Görpe, Serra (2009). ‘Risk Communication and Health Issues ‘National Campaign on Avian Flu Prevention,’ Bulgaria: And Moving from there to Breast Cancer Campaigns, Turkey’ NCA (National Communication Association) Summer Conference, Conference on Intercultural Dialogue’ Maltepe University, Istanbul - Turkey. 22-26 June 2009. http://convention3.allacademic.com/one/nca/summer09/

Görpe, Serra (2009). ‘Teaching Public Relations Campaigns Course Effectively: Students’ and Academics’ Perspectives.’ ACCE (African Council for Communication Education) Conference 2009 School of Communication Studies, University of Ghana, Legon, Ghana Theme: Communication Education and Practice in Africa -A Social Contract for the 21^st Century? 11-13 August 2009.

(Paper abstract published on CD.)

Görpe, Serra (26-29 October 2009) Corporate Web Site Analysis Of ‘The Most Admired Companies Of Turkey ’: How Do They Communicate Their Sponsorships And Corporate Responsibilty Projects? 2^nd EuroMed Conference of the EuroMed Academy of Business Salerno, University of Salerno, Italy

Görpe, Serra (13-14 November 2009) Contribution of Public Relations to Turkish firms’ financial performance: an analysis of ISE 100 between the years 2003-2008

Session 4 - “Public 1^st MedCom Symposium - Euro-Mediterranean PR Relations as a competitive development’s tool for Euro-Mediterranean companies” Catania- Sicily, Italy

Görpe, Serra (9- 10 January 2010). ‘Perception of Professions, Public Relations and Marketing by Marketing and Public Relations Students’ 5^th International Symposium.

‘Business Public Relations and its Application in Social, Economical and Commercial Areas.’5- 6 January 2010, Tehran, Iran.

A. INTERNATIONAL PUBLICATIONS AND ACTIVITIES

Papers or speeches in international scientific meetings presented and published in as abstracts

Görpe, Serra and Öcel, Nilüfer ‘Effective and Consistent Communication between Children and Healthcare People’ Session 7: Communicating Health Knowledge and Behaviour, International Forum for Social Sciences and Health (IFSSH) World Congress: Health Challenges of the Third Millennium, 21-26 August 2005, Yeditepe University, Istanbul, Abstract Book 2, p. 122.

Görpe, Serra (2 September 2005). ‘Corporate Communication: Planning and Implementation A Europe of Values: Transparency in Public Communication. EU Funded Summer School, IP Programme. 30 August 2005-9 September 2005. Ede, Holland

Görpe, Serra ‘Public Relations and Technology: What does it Bring and What does it Take Away?’ The 1^ste-Public Relations International Congress 2005, 3-4 November 2005, Tehran/Iran.

Görpe, Serra ‘Do Universities in Turkey Profit From Public Relations? The Functions and Roles of Public Relations Departments and Practitioners at State and Private Universities.’ Ninth International Public Relations Research Conference, Changing Roles and Functions in Public Relations, 9-12 March 2006 Miami/USA (ed. Marcia Watson DiSatoso) p.241 http://www.instituteforpr.org/files/uploads/9th_IPRRC_Proceedings.pdf

(Full paper was published in Slovenia, 2007. The abstract was published in conference booklet of Ninth International Public Relations Research Conference.)

Kalay, Ayşe and Görpe, Serra (4 May 2006) ‘Küreselleşen Reklam Sektöründe, Kristal Elma Ödülü Kazanan TV Reklam Filmlerinin, Son Üç Yılının Değerlendirilmesi’ (An Evaluation of the Last Three Years of TV Advertisements which were Awarded the Crystal Apple in the Globalised Commercials Sector). Uluslararası İletişim Sempozyumu, Küreselleşme ve Yeni Medya Politikaları, (International Communications Symposium, Globalisation and New Media Policies), Kyrenia American University Communication Faculty 4-5 May 2006, Kyrenia / Turkish Republic of Northern Cyprus (TRNC).

Görpe, Serra (11 July 2006). ‘Issues Management: Its Past and a New Approach to It.’ Europe of Values: Transparency in Public Communication, EU funded Summer School, IP Programme. Karoli Gaspar University 3 July-15 July 2006. Budapest and Balaton / Hungary

Baruck, Opiyo; Görpe, Serra and Çelebi, Serra (30 October 2007) ‘Public Diplomacy and the Quest to End International Isolation by the Turkish Republic of Northern Cyprus.’ 12^th Annual Arab-U.S. Association for Communication Educators Conference-AUSACE Crossroad of Globalization, Dubai, Zayed Univesity, 27-30 October 2007.

(Abstract published in CD.)

Görpe, Serra (9 July 2007). ‘Global and Cultural Approaches to Public Relations: Do Cultural Values Influence Public Relations Practitioners and Educators?’ A Europe of Values: Transparency in Public Communication EU funded Summer School, IP Programme. 2-14 July 2007, Istanbul University, Turkey

Görpe, Serra (23 June 2008). ‘A Project with Roma People in Turkey ’ World Public Relations Conference and Festival, The Public Benefit of Public Relations: Developing Society Through Effective Communication, 23-24 June 2008, London, England.

(Abstract published online in the participants’ area.)

Görpe, Serra (16 July 2008). ‘When Things Go Wrong, Managing and Communicating in Crisis: With a Case Study from Turkey,’ Globalization and Communication: Transparency and Democracy Building in Europe Erasmus IP Summer School West University of Timisoara Romanya.7- 18 July 2008.

A. INTERNATIONAL PUBLICATIONS AND ACTIVITIES

Poster presentations in international scientific meetings which were published in full or as abstracts

Görpe, Serra and Saran, Mine (2006). ‘A Case Study: ‘Ege University, People’s University’: An Educational Institutions’ Efforts For Building Community Relations (Accepted for Poster Session) 2^nd International CSR Conference, Globalization and Corporate Responsibility, Institute of Management Humboldt Forum Business and Society, Humboldt University, 12-13 October 2006, Berlin, Germany.

Özaydın, A.N. Cabioğlu, N., Unalan., P.C. , Güllüoğlu, B., Görpe, S., Kaleli, S. and Özmen V. (2009). ‘Factors Associated with Breast Cancer Screening Behaviour.’ 12. Dünya Halka Sağlığı Kongresi (12^th World Congress on Public Health). In collaboration with World Federation of Public Health Associations (WFPHA), and Turkish Public Health Association. 27 April – 1 May 2009, Istanbul, Turkey.

A. INTERNATIONAL PUBLICATIONS AND ACTIVITIES

In international scientific meetings with proceedings

As a panel chair, session chair, scientific board chair, chair or secretary of meeting executive and organisation committee

Görpe, Serra (14 October 2003). Session Chair “Çocuk ve TV” (Child and TV), 1^st International Children Films Festival and Conference, Istanbul University Communication Faculty, 13-15 October 2003.

Görpe, Serra (27 June 2005) Session Chair 3^. Sessions. Public Relations Education, Theory and Practice: Oil and Water, IPRA World Congress 2005, 26-28 June 2005, Istanbul.

Görpe, Serra (21 October 2008). Session Chair Çocuk ve İletişim Günleri (Children and Communciation Days) 5^th International Children and Communication Congress, Istanbul University, Communication Faculty, 20-22 October 2008, Istanbul.

Görpe, Serra (18 May 2009). Session Chair Session 1. Elections. ‘7^th International Communication Symposium- Communication in the Millennium, A Dialogue Between Turkish and American Communication Scholars,’ Symposium, 17-20 May 2009, University of Texas at Austin.

A. INTERNATIONAL PUBLICATIONS AND ACTIVITIES

In international scientific meetings with proceedings

Member of meeting executive and organisation committee, member of scientific board

Scientific Board Member, (2003) Session Chair “Çocuk ve TV” (Child and TV), 1^st International Children Films Festival and Conference, Istanbul University Cmmunication Faculty, 13-15 October 2003.

Organisation Committee Member and Scientific Board Member (2004) ‘2^nd International Communication Symposium- Communication in the Millennium, A Dialogue Between Turkish and American Communication Scholars,’ Symposium 17-19 March 2004, Istanbul University, Istanbul.

Organisation Committee Member (2005) ‘3^rd International Communication Symposium- Communication in the Millennium, A Dialogue Between Turkish and American Communication Scholars,’ Symposium, 11-13 May 2005, in collaboration with University of North Carolina at Chapel Hill and Elon University, USA.

Organisation Committee Member (26-28 June 2005), IPRA World Congress 2005 (International Public Relations World Congress, 2005), Istanbul.

Organisation Committee Member and Scientific Board Member (2006) ‘4^th International Communication Symposium- Communication in the Millennium, A Dialogue Between Turkish and American Communication Scholars,’ Symposium, 14-16 June 2006, Eskişehir.

Organisation Committee Member and Scientific Board Member (2007) ‘5^th International Communication Symposium-Communication in the Millennium, A Dialogue Between Turkish and American Communication Scholars,’ Symposium, 16-18 May 2007, University of Indiana Bloomington, USA.

Organisation Committee Member and Scientific Board Member (2009) ‘7^th International Communication Symposium- Communication in the Millennium, A Dialogue Between Turkish and American Communication Scholars,’ Symposium, 17-20 May 2009, University of Texas at Austin.

A. INTERNATIONAL PUBLICATIONS AND ACTIVITIES

In international scientific associations

Administrative

Avrupa Halkla İlişkiler Eğitim ve Araştırma Derneği (European Public Relations Education and Research Association- EUPRERA) Executive Member (November 2005- 2007) .

Avrupa Halkla İlişkiler Konfederasyonu (CERP) (European Public Relations Confederation) Vice President (June 2008 …..)

BALKANCOM Vice President (Communication research platform consisted of communication faculty academics from Albania, Bulgaria, Greece, Macedonia, Serbia, Croatia and Turkey (16 May 2009……) .

A. INTERNATIONAL PUBLICATIONS AND ACTIVITIES

In international scientific associations

Delegate

Uluslararası Halkla İlişkiler Derneği (International Public Relations Association-IPRA) (2005-2006 and 2008-2009) IPRA Turkish Council Member

Other:

· IPRA ‘Golden World Awards for Excellence in Public Relations’- judge (2005, 2006, 2007, 2008 and 2009).

· Academic Judge of the South Africa Public Relations Association, 2009 PRISA PRISMA Public Relations Awards.

· Academic Judge of the Bulgarian PR Confederation- PR PRIZ 2009 Public Relations Awards Academic Juror.

B. NATIONAL PUBLICATIONS AND ACTIVITIES

Book chapter author

Görpe, Serra (2007) ‘Halkla İlişkiler Rolleri ve Yansımaları’ (Public Relations Roles and Their Reflections), Halkla İlişkiler Alanına Örgütsel Davranış Yansımaları (Organisational Behaviour Reflections in Public Relations) ed., Yıldız Dilek Ertürk, chapter 5, pp. 107-139. Nobel Publications: Istanbul.

Görpe, Serra (2007) ‘Örgütsel İletişimde Halkla İlişkiler Nerede? Stratejiden Uygulamaya İç iletişimde Yenilikler’ (Where is Public Relations in Organisational Communication? Innovations in Internal Communication: Strategy to Application), Halkla İlişkiler Alanına Örgütsel Davranış Yansımaları (Organisational Behaviour Reflections in Public Relations) ed. Yıldız Dilek Ertürk chapter 6, pp. 145-187. Nobel Publications: Istanbul.

Mengü, Seda and Görpe, Serra (2007). ‘Halkla İlişkilerde Aydınlanma: Kamusal İletişim Stratejilerinin Gerçekleşmesinde Halkla İlişkiler Rolleri ve Etik’ (Enlightenment in Public Relations: The Role of Public Relations in the Actualisation of Public Communication Strategies and Ethics), 1-81. Halkla İlişkiler ve Reklam Üzerine Etik Değerlendirmeler (Ethical Evaluations on Public Relations and Advertising). (eds, Dr. İdil Sayımer and Dr. Pınar Eraslan Yayınoğlu) pp. 1-79. Beta Publications: Istanbul.

Görpe, Serra and Mengü Seda (July 2009). ‘Dünyada ve Türkiye’de Halkla İlişkiler Eğitimi Üzerini: Halkla İlişkiler Eğitimine Kültürün Etkisi.’ (On Public Relations Education in the World and in Turkey: The Effects of Culture on Public Relations Education). Dünü ve Bugünü ile Halkla İlişkiler (Public Relations in the Past and Today). (editor, Dr. Metin Işık, Dr. Mustaf Akdağ) Eğitim Akademi Publications: Ankara pp 95-140.

B. NATIONAL PUBLICATIONS AND ACTIVITIES

Publications in national peer-reviewed journals

Çelik, Candan and Görpe, Serra ‘Yerel Kültürlerde Uluslararası Halkla İlişkilerin Genel Kriterleri’ (General Criteria of International Public Relations in the Local Culture). Istanbul University Communication Faculty Journal, 2003 number 17, pp. 379-390

B. NATIONAL PUBLICATIONS AND ACTIVITIES

Papers or speeches in national scientific meetings (conferences, panels, congresses, symposiums, colloquiums etc.) which were presented and published in full

Görpe, Serra and Mengü, Seda (24 October 2007). ‘Türkiye’de Halkla İlişkiler Eğitimine Kültürün Etkisi: İletişim Fakülteleri Halkla İlişkiler Öğretim Elemanlarının Halkla İlişkiler Eğitimine Yaklaşımları.’ (‘The Effects of Culture in Public Relations Education in Turkey: Approaches of Public Relations Lecturerers at Communication Faculties,Public Relations and Advertising Department ). Arama Konferansı ‘Halkla İlişkiler Eğitimi Eğilimleri’ (Search Conference ‘Public Relations Education Tendencies’) in collaboration with Kocaeli – Gazi Universities, 24-26 October 2007, Kocaeli.

B. NATIONAL PUBLICATIONS AND ACTIVITIES

National scientific publications (journal/book)

Editor

Görpe, Serra (editor, 2005) Excellence in Public Relations and Communication Management, ed. by J.E. Grunig, 2002 Hillsdale, NJ: Lawrance Erlbaum Associates, Halkla İlişkiler ve İletişim Yönetiminde Mükemmellik, Rota Publications: Istanbul.

Görpe, Serra (editor, 2008) İlk Beş- Dünyanın En Büyük Beş Halkla İlişkiler Ajans Liderinin Kaleminden Halkla İlişkileri Bekleyen En Önemli Beş Sorun (Top Five – The Top Five Most Important Issues for the Future of Public Relations by World’s Top Five Public Relations Agency Leaders). IPRA Gold Paper, number 15 (ed. Philip Sheppard 2005) Rota Publications: Istanbul.

B. NATIONAL PUBLICATIONS AND ACTIVITIES

Translation (book)

Harris L.Thomas and Whalen, Patricia T. (2006). The Marketer’s Guide to Public Relations in the 21st Century. Thomson: Ohio, USA. Translation Görpe, Serra. (Fall 2009) Rota Publications: Istanbul pp. 1-287

B. NATIONAL PUBLICATIONS AND ACTIVITIES

National scientific publications (journal/book)

Reviewer

Istanbul University Communication Faculty Journal 2007 No 30

Istanbul University Communication Faculty Journal 2008 No 31

Galatasaray University Communication Faculty academic publication İleti-ş-im no 2 (Summer 2005)

Galatasaray University Communication Faculty academic publication İleti-ş-im no 6 (Summer 2007)

Galatasaray University Communication Faculty academic publication İleti-ş-im no 9 (Winter 2008)

Galatasaray University Communication Faculty academic publication İleti-ş-im no 10 (Summer 2009)

C. SCIENTIFIC AWARDS

International

Coordinator and lead educator ‘1^st Global Understanding Course’ In collaboration with East Carolina University (ECU) (2006-2007) .

Global Understanding project (an international education project organised in collaboration with East Carolina University and with participation of 18 countries and 20 unversities) ‘Institute of International Education’ 7. Andrew Heiskell Honorary Award.

(I undertook the task of the involvement of Istanbul University Communication Faculty in this project and its subsequent implementation.)

C. SCIENTIFIC AWARDS

National (Researchers Association)

Çelik, Candan and Görpe, Serra (Aralık 2005) Research Award: ‘Türk Gençlerinin Kültürel Değerlerinin Geert Hofstede Kültürel Modellerine Göre İncelenmesi’(‘An Analysis of Cultural Values of the Turkish Youth in terms of Geert Hofstede Cultural Model’) Araştıralım Proje Yarışması Jüri Özel Teşvik Ödülü (Let’s Research Project Competition Jury Special Incentive Award), ‘Researchers Association, (December 2005)

D- RESEARCH PROJECTS

1. Projects with overseas funds, international participants

Coordinatior European Union Funded IP project (with the participation of Holland, Romania, Hungary) Topic: To a Europe of Values: Transparency in Communication/PR and Media (2004- 2006)

Coordinatior European Union Funded IP project (with the participation of Holland, Romania, Hungary) Topic: Globalization and Communication: Transparency and Democracy Building in Europe Erasmus IP Summer School (2007- 2010)

Coordinatior: Turkey coordinator of the Global Alliance initiative, ‘Dünyada Halkla İlişkiler Eğitimi Projesi’ (‘Public Relations Education Around the World Project’) organised by Prof. Elisabeth Toth, Maryland University(January2009…….

Coordinator: ‘GlobCom Project and Conference’ an international project started in 2003 with the participation of 12 universities, 11 countries. (2010 January....)

Participant Researcher: An international research project bid submitted to International Association of Business Communicators Research Foundation (IABC), titled ‘Communication Department Structure and Best Practices’ Submission date was 26 June 2009. Results to be announced beginning of September. Not granted, but the researcher will cooperate.

G. TEACHING ACTIVITIES

2003-2004

Winter

Introduction to Public Relations I (3 hours)

Marketing Communications I (3 hours)

International Public Relations (3 hours)

Public Relations (1 hour- I.U Health Services Vocational College Medical Documentation and Secretarial Programme)

Spring

Marketing Communications II (3 hours)

Public Relations Campaigns and Applications (3 hours)

2003-2004 Postgraduate Courses

Public Relations Applications II (3 hours masters level)

Marketing Communications ( 3 hours PhD level)

2004-2005

Winter

Marketing Communications I (3 hours)

International Public Relations (3 hours)

Spring

Marketing Communications II (3 hours)

Public Relations Campaigns and Applications (3 hours)

2004-2005 Postgraduate Courses

Public Relations Applications II (3 hours, Master)

Marketing Communications and Public Relations I (3 hours) PhD

2005-2006

Winter

Marketing Communications I (3 hours)

Graduation Project I (3 hours)

International Public Relations (3 hours)

Spring

Marketing Communications II (3 hours)

Public Relations Campaigns and Applications (3 hours)

Graduation Project II (3 hours)

2005-2006 Postgraduate Courses

Public Relations Theory and Applications (3 hours, master)

Integrated Marketing Communications (3 hours, PhD)

International Public Relations and Advertising (3 hours, PhD)

2006- 2007 East Mediterranean University Communication Faculty

Senior Project in PR- PRA 492) (Winter Term, fortnightly 6 hours)

Senior Project in PR- PRA 492) (Spring Term, fortnightly 6 hours). (Course was delivered to two classes.)

2007-2008

Winter

Marketing Communications (3 hours)

Communication Strategies in Campaigns (3 hours)

Crisis Communications (3 hours)

Graduation Project I (3 hours)

Spring

Graduation Project II (3 hours)

2007-2008 Postgraduate Courses

Communication Strategies in Campaigns (3 hours, scientific preparation)

International Public Relations and Advertising(3 hours, PhD)

Seminar II (PhD 3 hours)

Public Relations Theory and Applications (3 hours, master)

2007- 2008 East Mediterranean University Communication Faculty

Campaign Design in Public Relations PRA 491 (Winter Term, fortnightly 6 hours)

Senior Project in PR PRA 492 (Winter Term, fortnightly 6 hours)

Senior Project in PR PRA 492 (Spring Term, fortnightly 6 hours)

2007- 2008 Istanbul Bilgi University

Strategic Public Relations Management PUB 304 (Spring Term 3 hours)

2008-2009

Winter

Marketing Communications (3 hours)

Communication Strategies in Campaigns (3 hours)

Crisis Communications (3 hours)

Graduation Project (3 hours)

Communication in Marketing (1 hour, I.U Social Sciences Vocational College)

2008-2009

Spring

Graduation Project (3 hours)

2008-2009 Postgraduate Courses

Communication Strategies in Campaigns (3 hours, master - scientific preparation)

Public Relations Theory and Applications I (3 hours, master)

International Public Relations and Applications (3 hours, PhD)

2008- 2009 East Mediterranean University Communication Faculty

Campaign Design in Public Relations PRAD 425 (Winter Term, fortnightly 6 hours)

Senior Project in PR PRAD 492 (Winter Term, fortnightly 6 hours)

Senior Project in PR PRAD 404 (Spring Term, fortnightly 6 hours)

Campaign Design in Public Relations PRA 491 (Winter Term, fortnightly 6 hours)

Senior Project in Public Relations PRA 492 (Spring Term, fortnightly 6 hours)

2009- 2010

Winter

Marketing Communications (3 hours)

Communication Strategies in Campaigns (3 hours)

Crisis Communications (3 hours)

Communication in Marketing (1 hour, I.U Social Sciences Vocational College)

2009-2010 Postgraduate Courses

Winter

Public Relations Theory and Applications I (3 hours, master)

International Public Relations and Applications (3 hours, PhD)

G. TEACHING ACTIVITIES

Thesis Supervision

PhD

Öykü Gül (18.06.2009)

Kurumsal Sosyal Sorumluluk Uygulaması Olarak Kurumsal Gönüllülüğün Türk Özel Sektöründe Yapılanması ve Kurum İçi İletişim Bağlantısı.

Özlem Gündüz

Reklamda Ulusal Kimlik Kullanımı: Türkiye’de 2006 Yılı Televizyon Reklmalrı Üzerine bir Araştırma

Continuing two PhD thesis supervisions:

Korhan Mavnacıoğlu (PhD)

Nuray Yılmaz (PhD)

Master

Feride Akım (11. 05.2005)

Lider/Yöneticinin Kriz İletişimindeki Rolü

Hande Darıca Karamanoğlu (09.3.2006)

Marka Yönetimi ve Marka Yerleştirme: Filmlerde Marka Yerleştirme

H. ADMINISTRATIVE DUTIES

Permanent positions appointed by the Chancellery, Deanery, College Director

Socrates-Erasmus Programme Coordinator Communication Faculty (October 2003- 2007)

Erasmus Programme Public Relations and Advertising Department member in charge (2007….)

Görpe, Serra ‘Özel Durumlarda Etkili İletişim Stratejileri’ (Effective Communication Strategies in Special Situations). City Directorate of Health 2 March 2005.

Curriculum Committee Member for the 2006- 2007 Public Relations and Advertising Department Undergraduate courses

Public Relations and Advertising Department Planning Committee Member 2006

Istanbul University In-service Training Curriculum, 25 September 2007.

‘Relocation- Adaptation- Human Relations, Behavioural Rules’
‘Public Relations, Junior-Senior Relations
‘Human Investment

Görpe, Serra. ‘Halkla İlişkiler,’ ‘Davranış Kuralları’ (Public Relations, Behavioural Rules) Istanbul University Promotion Training, 1 December 2008, Istanbul

Görpe, Serra (2 March 2009). ‘Team Work.’ Effective Leadership and Communication Skills Course Istanbul Etiler Police Education Centre, 2-5 March 2009

Quality Commission Member: Istanbul University Academic Assessment and Quality Improvement Board (June 2009….)

OTHER:

INTERNATIONAL ACTIVITIES: OVERSEAS INVITATION, SPEECHES/ NATONAL ACTIVITIES, SPEECHES

Invited Academic: Workshop and Summer Intensive Training Course, Promoting International Academic Networks in the Academic Field, W.E. C.A.R.E. Democritus University of Thrace, International Democritus Foundation, 3- 4 June 2003 and 19-27 July 2003, Alexandropoulos, Greece.

Presenter: Mengü, Seda and Görpe, Serra, (2004) International Conference in Communication and Media Studies, Ethics in Communication Culture, Community and Identity, Eastern Mediterranean University, 5-7 May 2004.

Invited Academic: EU Erasmus- Socrates Intensive Program (IP) to a Europe of Values, Transparency in Public Communication Coordinators Meeting, Budapest, Hungary (1-2 November 2004).

Course Tutor: 9-13 January 2005, Babes Bolyai University, Political Science and Communication Department ‘Public Communication.’ Kluj/Romania

Course Tutor: : 8-15 January 2006, Babes Bolyai University, Political Science and Communication Department ‘PR Campaign Planning.’ Kluj/Romania.

Görpe, Serra (31 MArch 2006). ‘Perception vs Reality: Image of Turkey- The Impressions of Americans Living in Turkey,’ Ethnic Communities in Transition 34^th Annual National Conference of NAES, National Association of Ethnic Studies, 30 March-1 April 2006, San Francisco, California/USA

Invited Academic/Speaker: 2-6 April 2006 Indiana University ‘International Public Relations and Advertising.’ Indianapolis / USA.

Workshop: Görpe, Serra. (2008). When Things Go Wrong, Managing and Communicating in Crisis: With a Case Study from Turkey, (10-12 July 2008) Babeş Bolyai University, Kluj Romania.

Invited Academic: University of Texas at Austin; USA. (15-19 September 2008)

(Although being invited, attendance was not possible due to heavy course load of the winter term.)

Invited Speaker: Görpe, Serra (4 October 2008) Keynote Address: ‘European PR Congress, ‘The Owner of a Good Name, or Who is Responsible for the Company Reputation’ Kiev, Ukraine. 3-4 October 2008.

Görpe, Serra (4 October 2008) Presentation: ‘Corporate Reputation Landscape in Turkey: An Overview of Capital Magazine's 'The Most Admired Companies of Turkey' Study and Reputation Strategies’ European PR Congress, ‘The Owner of a Good Name, or Who is Responsible for the Company Reputation’ Kiev, Ukraine 3-4 October 2008.

Görpe, Serra (16 November 2008) ‘The Analysis of Crisis Communication Cases 13^th Annual Arab-U.S. Association for Communication Educators Converence- AUSACE) Virginia Common Wealth University, Richmond, USA. 13-18 November 2008.

Invited: (March 2009). ‘Improving Patient Care by Sharing Skills and Expertise,’ Warsaw- Polond 10-11 Mart 2009. (in the name of Breast Health Association - MEMEDER).

Erasmus Academics Exchange (Winter 2010) Universita Suor Orsola Benincasa Napoli, Italy

James Madison University, USA ‘Middle East- Europe Study Abroad Program’ (16-20 May 2008 and 12-17 May 2009) Host representing my faculty.

OTHER: NATIONAL ACTIVITIES, PRESENTATIONS

Görpe, Serra and Öcel, Nilüfer ‘Küçük Grup Dinamikleri’ (Small Group Dymanics) Conference and workshop, Istanbul Faculty of Medicine, Pediatry Department, 24 September 2003, Istanbul

Görpe, Serra Istanbul Techincal University ‘Kişilerarası İletişim’ (Interpersonal Communication) Konferans 1 December 2003, Istanbul.

Görpe, Serra ‘Empatik İletişim’ (Emphatic Communication) Conference 25 December 2003, Diyaliz Hemşirelerine Yönelik Konferans (Conference for Dialysis Nurses), Istanbul.

Görpe, Serra ‘Grup İletişimi’ (Group Communication) 11 February 2004 Conference Metro Group.

Görpe, Serra (6 March 2004). Panel. Sağlık Sektöründe Reklam ve Rekabet. (Advertisement in Health Sector and Competition). II. Ulusal Sağlık Kuruluşları Yönetimi Kongresi (II. National Health Organisations Management Congress) 4-7 March 2004, Pamukkale, Denizli.

Görpe, Serra 26. Pediatri Günleri ve 5. Pediatri Hemşireliği Günleri (26^th Pediatry Days and 5^th Pediatry Nursing Days). 20-22 April 2004, Istanbul.

Görpe, Serra ‘Uluslararası Halkla İlişkiler’ (International Public Relations), Türkiye Halkla İlişkiler Derneği Eğitimleri (Turkey Public Relations Association Trainings), 5 May 2005, Istanbul.

Görpe, Serra ‘Algılama Yönetimi’ (Perception Method), Türkiye Halkla İlişkiler Derneği Eğitimleri, (Turkey Public Relations Association Trainings) 2 February 2006, Istanbul

Görpe, Serra ‘Halkla İlişkiler’ (Public Relations), Boğaziçi University Ekonomi Kulübü (Boğaziçi University Economy Club), 27 February 2006, Istanbul.

Görpe, Serra ‘Uluslararası Halkla İlişkiler’ (International Public Relations), Türkiye Halkla İlişkiler Derneği Eğitimleri, (Turkey Public Relations Association Trainings), 28 February 2006, Istanbul.

Görpe, Serra ‘Gündem Yönetimi’ (Agenda Management), Türkiye Halkla İlişkiler Derneği Eğitimleri, (Turkey Public Relations Association Trainings), 3 April 2007, Istanbul

Görpe, Serra. ‘Kültürlerarası Öğrenim ve İletişim’ (Intercultural Learning and Communication) Kültürlerarası Öğrenme Paneli Konferansı. 2007-2008 Sokrates-Erasmus Değişim Programı çerçevesinde yurdışına gidecek öğrencilere konferans. (Conference presentation for the students to be sent abroad with the Socrates-Erasmus Exchange Programme) 7 June 2007, Istanbul University, Istanbul.

Görpe, Serra. Boğaziçi University, PR Professional 2008 ‘Uluslararası Halkla İlişkiler’(International Public Relations), 17 March 2008, Istanbul

Görpe, Serra. ‘Proje Tasarımında İletişim Stratejisinin Önemi.’ (The Importance of Communication Strategy in Project Design). Image ve Strateji Tanıtım Ajansı. (Image and Strategy Advertising Agency) 15 April 2008

Görpe, Serra (21 March 2009). ‘Başarı ve Farklılık.’ (Success and Dissimilarity ) Yenilik ve Girişimcilik oturumu Yönetimde Paradigmatik Değişim Sempozyumu (Innovation and Entrepreneurship Session, Paradigmatic Change in Management Symposium) Istanbul University Finance Club, Istanbul Commerce University.