CURRICULUM VITAE

1.     Name             : Ahmed Bülend GÖKSEL

2.     Date of Birth : DECEMBER. 14.  1952

3.     Title                            : Professor

4.     Education                 :

5.     Academic Titles

6.     GRADUATE THESES SUPERVISED

6.1 M.Sc. THESIS SUPERVISED (In Turkish)

• 2009, Özgül, Nermin, The Using of Guerilla Marketing Strategies in Integrated Marketing Communications, E.U Graduate School of Social Sciences
• 2005, Kerem ÇOMOĞLU, Effective Corporate Image As an Advantage in Global Competition And Role of Public Relations, E.U Graduate School of Social Sciences
• 2004, Çisil, The Importance of Trade Fairs in the Integrated Marketing Communications Process; The Strategic Planning of Fair Participation And Organization, E.U Graduate School of Social Sciences
• 2004. Ezgi DOĞU, Situation and Importance of Organizational Communication on Knowledge Management, E.U Graduate School of Social Sciences.
• 2004, Oktay, Hüsamettin, Reengineering and the Effects on Institution Identity, E.U Graduate School of Social Sciences.
• 2003,  Karadağ,   New Approaches of Polices- Public Relations On the Way To Information Society, E.U Graduate School of Social Sciences
• 2002, Köseoğlu, Özgür, The Effects of Change Phenomenon On Branding Process And the Role of Public Relations in This Process, E.U Graduate School of Social Sciences
• 2002, Evrim Pelin Kurban, Customer Relationship Management as a Tool of Global Competition and the Role of Public Relations, E.U Graduate School of Social Sciences
• 2001, Hasbay, Müge, Sponsorship On Marketing Communications Process, E.U Graduate School of Social Sciences
• 2000, Pira, Murat, The Role of Public Relations On Improving the Intra-Organizational Communications Quality of the Political Parties Established After September 11th 1980, E.U Graduate School of Social Sciences
• 1999, Kulelioğlu, Ebru, Objective, Strategy And Tactical Concepts in the Making And Implementation of Advertising Decisions, E.U Graduate School of Social Sciences
• 1997, Yurdakul, Nilay Başok, The Role and Importance of Public Relations in Encouraging and Promoting Organ Donations in Turkey, E.U Graduate School of Social Sciences
• 1996, Saran, Mine, The Importance and Role of Public Relations in Insurance Sector, E.U Graduate School of Social Sciences
• 1995, Ker, Müjde, The Interest Groups, Lobbying and Public Relations  in the World and Turkey, E.U Graduate School of Social Sciences
• 1994, Özdemir Aylin, The Importance of Public Relations Applications in Crisis Management in Business Enterprises, E.U Graduate School of Social Sciences
• 1993, Bozkurt İzzet, The Role of Public Relations in Cooperation between University and Industry, 1993,  E.U Graduate School of Social Sciences
• Tözün Cengiz, Understandings and Applications of Public Relations in NGOs, E.U Graduate School of Social Sciences
• 1991, Güneri Belma, The Development of Advertising in Turkey And the Role of Izmir Advertising Sector in This Process, E.U Graduate School of Social Sciences
• 1991, Karasinir Hakan, Media and Environment, E.U Graduate School of Social Sciences
• 1989, Gülseven User, Comparative Analysis of Print Media, Radio and TV in Media Planning, E.U Graduate School of Social Sciences
• 1989, Kavaklı Oğuzhan, The Effects of Promotional Lotteries on Newspaper sales, E.U Graduate School of Social Sciences
• 1988, Emel Canıtez, The role of Leader types in Internal Organizational Communication, E.U Graduate School of Social Sciences
   

6.2 .   Ph.D. THESIS SUPERVISED (In Turkish)

• 2008, Köseoğlu,Özgür, Increasing the Effectiveness of the Message Through Interactivity and Word of Mouth in Marketing Communications. E.U Graduate School of Social Sciences
• 2008, Çisil Sohodol Bir, Corporate Social Responsibility: An Evaluation for Public Relations, E.U Graduate School of Social Sciences
• 2008, Emir Cenk Aydın, The Effects of Musical And Rhytmic Applications On The Success of Commercials, E.U Graduate School of Social Sciences
• 2004, Gürson, Ali Poyraz, The Aim of The Foreign Tourism Introducing The Importance of The City Marketing, The Role of The Public Relations And Comperative Sample Study, E.U Graduate School of Social Sciences
•  2003, Yurdakul, Nilay Başok, The Measurement Process of İntegrated Marketining Communicatios,  E.U Graduate School of Social Sciences
• 2003, Saran, Mine, International Public Relations Management And Local Markets in Global Business Context, E.U Graduate School of Social Sciences
• 2000, Dincer, Müjde Ker, The Role of Personal Image and its Importance in Business World, - E.U Graduate School of Social Sciences
• 2000, Akıncı Z.Beril, Communication On Human Resources Management Effectiveness, E.U Graduate School of Social Sciences
• 1999, Bozkurt, İzzet, Public Relations Management On Integrated Marketing Communications Strategic Planning Process, E.U Graduate School of Social Sciences
• 1999, Örs, Ferlal, Research, Measurement and Evaluation in Public Relations, E.U Graduate School of Social Sciences
• 1997, Ayalp, Orhan E., The Selection and Distribution of Publishing Houses through Linear Delivery Programming Methodology Minimization for National Newspapers, E.U Graduate School of Social Sciences
• 1997, Özdoğan, Cemalettin, Validation of Rating Results and The Effect of Ratings on Public Opinion, E.U Graduate School of Social Sciences
• 1997, Göztaş, Aylin, The Role of Public Relations in Establishment of Total Quality Management Philosophy and Development of Human Resources in Business Enterprises, E.U Graduate School of Social Sciences
• 1996, Elden Müge, Positioning And Its Strategic Importance In Advertising Campaigns, E.U Graduate School of Social Sciences
• 1994, Kocabaş,(Topsümer) Füsun, Star Strategy in Sales Oriented Marketing Communications, E.U Graduate School of Social Sciences

7.     PUBLICATIONS

7.3         PAPERS DELIVERED IN INTERNATIONAL CONFERENCES AND PRINTED AS PROCEEDINGS (Last Five Years)

• Entertainment Oriented Relationship between Brands and Consumers; Advergamings, Göksel,A.Bülend, Deniz Maden, MARCOM, International Marketing Communications Symposium, Organized by E.U Faculty of Communication, May-29.2009, İzmir Hilton
• The Effects of Fair Trade Applications on Marketing Activities, Göksel,Ahmet Bülend, Kezer, Pınar & Köker, Nahit Erdem, MARCOM, International Marketing Communications Symposium, Organized by E.U Faculty of Communication, May-29.2009, İzmir Hilton
• Co-Creation : A New approach in the process of value creation, Göksel,A.Bülend, Deniz Maden, International Public Relations Symposium, Organized by Cyprus International University and Akdeniz University Faculty of Communication, 15-17.April 2009, Lefkoşa, KKTC
• Violence against Children under Projection of Virtual World:

     Child Pornography Göksel,A.Bülend, 4^th International Children and    

     Communication Symposium, Organized by İstanbul University,

     Faculty of Communication, October, 2007

• Ethics: To what extend? Göksel, Ahmet Bülend, May 05 – 07, 2004 1^st International Communication Ethics Symposium, Organized by Eastern Mediterranean University, 2004.  
• The Importance of Social and Cultural Activities in the process of educating Children at School, Göksel,  Ahmet Bülend, International Children and Communication Symposium, Organized by I.U Faculty of Communication 4-6 April, 2005, İstanbul
• Strategies of Internet Advertising for Children, International Children and Communication Symposium, Organized by İ.U Faculty of Communication 4-6 April, 2005, İstanbul
• Strategic Mission   of   Public   Relations   Management   in   Information  Society.,  Göksel, A. Bülend,  Akıncı,  Beril  &  Coşkun,  Gül,    International   Freedom   and Prejudice Conferance, Organized by Bahçeşehir University, October 5-7 2006, İstanbul
• Overcoming the Prejudices Resulting From the International Differences, Göksel, A.Bülend, Gültekin, Bilgehan & Bitirim, Selin, International Freedom and Prejudice Conferance, Organized by Bahçeşehir University, October 5-7, 2006, İstanbul

7.4        

7.5         ARTICLES PUBLISHED IN PEER REVIEWED NATIONAL JOURNALS

• An Important Wealthiness of Business Enterprises in Knowledge Society : Intellectual Capital, An Evaluation in terms of Public Relations, Göksel Ahmet Bülend, İstanbul University Faculty of Communication Journal, Year:2008, No: 31, pp: 81-90
• Total Value Proposition of Branding,  Göksel, Ahmet Bülend, Köseoğlu,Özgür ile birlikte,  Akdeniz University Faculty of Communication Journal, Year:2004, No:1, pp: 44- 69,2004, Antalya
• Specialized Fairs and their role in Integrated Marketing Communications, Göksel,Ahmet Bülend , Sohodol,Çisil ile birlikte, İstanbul University Faculty of Communication Journal, Year :2004 , No: 19, İstanbul
• Popular Marketing Communications Technique in 21st Century; Specialized Fairs, Göksel, Ahmet Bülend ,  İstanbul University Faculty of Communication Journal ,Year: 2004 No : 20,  İstanbul
• Positive and Negative Effects of Mass Media, GÖKSEL, Ahmet Bülend, Ege University Faculty of Communication Journal, Year:7, No: 6, February,1993 Sh: 21-37
• Effects of Development of Mass Media on Culture, GÖKSEL, Ahmet Bülend, E.U Faculty of Communication Journal, Year:5, No:5, İzmir, February 1991, pp:1-7
• Turkey’s Publicity  Problems and Priorities; Understandings and Applications of Public Relations in Developing Countries GÖKSEL, Ahmet Bülend, E.U Faculty of Communication Journal, Year:4,No:4, İzmir, February 1990, pp:7- 10
• A General Look at the Concept of Public Relations, its definition, historical development and Applications in Developing Countries, GÖKSEL, Ahmet Bülend, E.U Faculty of Communication Journal, Year:3,No:3, İzmir, February 1989, pp: 11- 18
• Understandings and Applications of Public Relations in Developing Countries GÖKSEL, Ahmet Bülend, E.U Faculty of Communication Journal, Year:2,No:2, İzmir, February 1988, pp: 13- 22
• Strategic Planning in Management of Press Enterprises  and Marketing, GÖKSEL, Ahmet Bülend, E.Ü İletişim Fakültesi Düşünceler Dergisi, Yıl:1,No:1, İzmir, Şubat 1987, Sh: 11- 20
• Advertising and Photograph, GÖKSEL, Ahmet Bülend, E.U Faculty of Communication Journal, Year:1,No:1, İzmir, February 1987, pp: 147- 154

7.6. PAPERS DELIVERED AT NATIONAL CONFERENCES AND PRINTED AS PROCEEDINGS

• Innovative Understanding of Politics and the Profile of Female Politicians in terms of  2015 European Union Vision, Göksel,A.Bülend, Innovative Young Leaders Panel, Organized by İZTÖP, 15-29.12.2008, İzmir
• What language does television speak?, Göksel, A. Bülend, 5th Izmir Turkish Language Days 23-29 September 2006, Organized by Konak Municipality & Izmir  Language Association
• Ethical Problems of Media, Göksel, A. Bülend, Media Ethics Panel, Organized by RTÜK, 13.09.2006, İzmir Hilton
• The Problems of Promotion Sector in İzmir, Göksel, A. Bülend, Coordination Platform of Media and Communication Sector, Organized by Izmir Chamber of Commerce, 22.08.2006, İTO.  
• The Future of Advertising in Turkey  Prodigital   Seminar,  Izmir 15.04.200,  Princess  Hotel
• How to Participate Fairs, Agromach 1st Agriculture Fair,  Organized by Union of Turkish Chambers of Agriculture and Southeastern Anatolia Project Regional Development Administration 15.09.2005, Şanlıurfa
• Modern Face of Public Relations  Communication Symposium,  Organized by: İzmir  Anatolian Communication Vocational High School, 08 – 10 April 2004   

7.7 BOOKS AND CHAPTERS IN BOOKS PUBLISHED NATIONALLY

·         Media Analysis, Göksel Ahmet Bülend (Ed.) Nobel Publishing, İstanbul, 2008

·         Fundamentals of Marketing, Göksel Ahmet Bülend, Baytekin, E.Pelin, E.U, Faculty of Communication Press, No: 38, 2nd Edition, İzmir, 2007-07-05

·         Public Relations; Across-the board (Chapter), Ed. Assoc. Prof. Dr. Metin Işık, Eğitim Kitabevi Publising, September, 2007

·         Customer Relationship Management, GÖKSEL, Ahmet Bülend, KOCABAŞ, Füsun & BAYTEKİN, Pelin, Dönence Publishing, İstanbul, 2004.

·         Strategic Fair Management, GÖKSEL, Ahmet Bülend, Çisil Sohodol,   Media Cat Publishing, 2004.

·         What is Discussed about Public Relations in Global Village?, (Chapter), (Ed): Assoc. Prof. Dr. Aylin Pira, E.U, Faculty of Communication Press

·         Fundamentals of Public Relations, GÖKSEL, Ahmet Bülend E.U, Faculty of Communication Press, No: 15, İzmir, 2003

·         Public Relations and Advertising in terms of Marketing, GÖKSEL, Ahmet Bülend, Füsun Kocabaş ve Müge Elden, Yayınevi Publising, İstanbul, 1997

·         Public Relations, GÖKSEL, Ahmet Bülend, E.U, Faculty of Communication Press, No: 4, İzmir 1994, 2nd edition: 1998, 3rd edition: 2000

·         Advertising Campaigns and Media Planning, GÖKSEL, Ahmet Bülend, E.U, Faculty of Communication Press, No: 2, Izmir 1993

7.8 OTHER PUBLICATIONS (PERIODICAL OR NON-PERIODICAL)

• Bad Fair, Good Fair, Sergi İstanbul Magazine, October,2009, Year:3, No: 29 pp: 14 - 17
• Izmir International Fair Starts, Sergi İstanbul Magazine, September.2009, Year:3, No:28 pp: 8-11
• Fairs in the World and Turkey’s Opportunities, Sergi İstanbul Magazine, August, 2009, Year:3, No: 27 pp: 14-17
• Altın Pusula Awards, Sergi İstanbul Magazine, July, 2009, Year:3, No: 26 pp: 11- 13
• A Few Issues Together, Sergi İstanbul Magazine, June, 2009, Year:3, No: 25 pp: 10-12
• Virtual Fairs, Sergi İstanbul Magazine, February, 2009, Year:2, No: 21 pp: 12-15
• Fair Incentives, Sergi İstanbul Magazine, January, 2009, Year:2, No: 20 pp: 16-18
• Managing works after Fair Participation, Sergi İstanbul Magazine, December, 2008, Year:2, No: 19 pp: 6-9
• Product Demonstrations and Presentations, Sergi İstanbul Magazine, October, 2008, Year:2, No: 17 pp: 14-16
• Planning of Works during Fairs, Sergi İstanbul Magazine, September 2008, Year:2, No: 16 pp: 14 - 16
• Preparing Fair a Budget, Sergi İstanbul Magazine, August 2008, Year:2, No: 15 pp: 14 - 16
• Participation is not enough, Sergi İstanbul Magazine, July.2008, Year:2, No: 14 pp: 14 - 17
• Recruitment and Education of Fair Personnel and Setting Tasks, Sergi İstanbul Magazine, May.2008, Year:1, No: 12 pp: 14 - 16
• Choosing Colors and Music  for Stands, Sergi İstanbul Magazine, April.2008, Year:1, No: 11 pp: 10 - 12
• The Size of Stands and Designs, Sergi İstanbul Magazine, March.2008, Year:1, No: 10 pp: 12 - 13
• Type of Stands, Sergi İstanbul Magazine, February 2008, Year:1, No: 9 pp: 8-9
• How to Choose Stands and Designs, Sergi İstanbul Magazine, January 2008, Year:1, No: 8 pp: 10 - 12
• Setting out the Aims of Participation Fairs, Sergi İstanbul Magazine, December 2007, Year:1, No: 7 pp: 10 – 12
• The Stages of Strategic Fair Planning, Sergi İstanbul Magazine, November 2007, Year:1, No: 6 pp: 12 - 14
• Strategic Planning of Participation Process of Fairs for Companies, Sergi İstanbul Magazine, October 2007, Year:1, No: 5 pp: 10 - 12
• Specialized Trade Fairs, Sergi İstanbul Magazine, September 2007, Year:1, No: 4 pp: 10 – 12
• It Should be reviewed, Ege Karadeniz Magazine, Year:3, No:6, June 2007, Pp: 16
• Fair sector gives hope for the future, Sergi İstanbul Magazine, August 2007, Year:1, No: 3 pp: 10 - 11
• The Importance of Fairs, Sergi İstanbul Magazine, July 2007, Yıl:1,No: 2  pp: 10 - 12
• Hello, Sergi İstanbul Magazine, July 2007, Year:1, No: 1 pp: 30 – 31
• An Ideal Work,  Egeli Magazine (Ege Union of Municipalities Press) 15 April, 2006, pp: 7-8
• Corporate Culture, GÖKSEL,Ahmet Bülend,   Egod    Magazine,    No: 5 April, May Year: 2004, pp: 56
• Globalization, GÖKSEL, Ahmet Bülend, Egod Haber Magazine, No:  Haziran-   Temmuz, Year: 2004.
• Politics and New Approaches in Management, GÖKSEL, Ahmet  Bülend,  Babıali Magazine, Temmuz  1998, Year:10, No: 109, pp:40-41
• Reward and Punishment in Management, GÖKSEL, Ahmet  Bülend,  Babıali  Magazine, Ağustos  1998, Year:10, No: 110 pp:23
• Let’s put an end to this, GÖKSEL, Ahmet  Bülend,  Babıali Magazine, Ekim 1997, Yıl: 9, No: 100, pp:34
• Science and Capital on the Threshold of 21st Century, GÖKSEL, Ahmet  Bülend,   Babıali Magazine, Eylül 1997, Yıl: 9, No: 99, pp:32
• About Globalizing World, GÖKSEL, Ahmet  Bülend,  Babıali Magazine, Ekim 1997, Yıl: 9, No: 96, pp: 23
• Rating Oriented Broadcasting, GÖKSEL, Ahmet  Bülend,  Babıali Magazine, Mart 1997, Yıl: 9, No: 93, pp:42
• Innovation and Courage, GÖKSEL, Ahmet  Bülend,  Babıali Magazine, February 1997, Year: 8, No: 92, pp:34
• The Effect of Promotion over Advertising, GÖKSEL, Ahmet  Bülend,  Babıali   Magazine, January 1997, Year: 8, No: 91, pp:16
• The Importance and Power of Social Reaction, GÖKSEL, Ahmet  Bülend,  Babıali Magazine, October 1996, Year: 8, No: 90, pp:21
• Media and Democracy, GÖKSEL, Ahmet  Bülend,  Babıali Magazine, November 1996, Year: 8, No: 89, pp:21
• I am Turkish, Honest and from Izmir GÖKSEL, Ahmet Bülend, İzmir 2000 Magazine, Aralık,1997, Year:1,No:1 pp:46

8.     PROJECTS DIRECTED AND PARTICIPATED
A. NATIONAL: 

• “Izmir Karşıyaka Green Belt Project” Organized by BM-FAO, TUR/97/008/A/01/123, Karşıyaka Municipality Press, Prizma Printing House, İzmir, 2001

9.     ADMINISTRATIVE DESIGNATIONS

2004  +                                   E.U Member of Administrative Board

2004  +                                   E.U. Senate Member

2004  +                                   E.U. Dean of Faculty of Communication  

2004  +                                   E.U. News Agency Owner     

2001 – 2004                             E.Ü. EGESEM, Manager

2001 -  2008                            E.Ü. EGESEM Member of Administrative Board

1999 – 2001                             E.U. Vise Dean of Faculty of Communication             

1992 +                                    E.U. Faculty of Communication Administrative Board Member

1992 +                                    E.U. Faculty of Communication, Head of Publishing Committee

1985 – 1992                             E.U Press School Vice Manager                                                    

1987 – 1999                             E.U News Agency Manager                   

1987 – 1992                             E.U. Faculty of Communication Head of Purchasing Commission

1987 +                                     E.U. Faculty of Communication, Head of Public Relations Department

1987 - 2009                              E.U. Faculty of Communication      Head of Public Relations Division 

10.  OTHER ADMINISTRATIVE DESIGNATIONS

2003- 2004                               Chairman of Trademark Registration Committee     

2003 – 2004                              My University Program, the Chairman of Relationship Committee of Commerce and Industry Institutions

1995–1998                                 Member of Ministry of Industry and

                                               Commerce Advertisin Committee                                                  

2004 +                                      Member of Press Declaration Institution            

11. MEMBERSHIPS

2001                                         Member of İzmir Journalists Association

1998 +                                      Member of İzmir Industry & Businessmen Association Advisory Board

1995 +                                      Member of Izmir Public Relations Association

1996 – 1998                               Chairman of Izmir Public Relations  Association

1994 +                                      Member of Chambers of CPAs and Chambers of   Sworn-in CPAs

1991 – 1995                               Member of Turkish American Culture Association Administrative Board

1975 +                                      Member of İzmir Kültürpark Tennis Club

12.   HONOURS AND AWARDS

a.       Tolerance Award; Tolerance in Education, by Izmir Municipality Assembly

b.      Izmir’s Golden Elevens, Scientist of the Year by 92.5 FM

c.      Pioneer of the Profession in Millennium; Pioneer of Public Relations in Millennium, by Çanakkale University Senate

COURSES TAUGHT