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Economics - Course Descriptions
ACCT 201 Financial Accounting I (3,0)3
Introducing the student to the nature and purpose of accounting; overall role of accounting; accounting principles; double entry, the sole trader recording process, the journal and ledgers; trial balance; adjustments and accounting cycle; worksheet; purchases; sales; receivables; payables, inventories; cash control, property, plant and equipment; intangible assets. Income statement and Balance Sheet. Computer applications concerning financial accounting.
ACCT 202 Financial Accounting II (3,0)3
A continuation of ACCT 20l.Topics covered: Partnerships: formation, admission and withdrawal of partners and dissolution of partnerships. Corporations stockholders' equity; earnings per share and dividends. Long term liabilities; bonds payables, marketable securities. Analysis and interpretation of financial statements. Importance of GAAP. Analysis of real company financial reports.
ACCT 301 Intermediate Accounting (3,0)3
Financial accounting and reporting; a theoretical structure. The accounting process: Error analysis and correction. The Income Statement and the Balance Sheet analysis of financial statements. 'The statement of cash flow. Revenue recognition. Short term monetary items. Inventory valuation. Plant assets and intangibles. Investments in equity and debt securities Leases. Stockholder's Equity, earnings per shares and accounting for price changes.
ACCT 302 Cost Accounting (3,0)3
The concept and principles of cost accounting. Topics covered: Nature, concepts and classification of cost accounting; product cost accounting systems: external and internal reporting; costing and control of materials, labour and factory overheads; job order and process costing systems; joint and by-product costing; cost accounting for defective units, spoiled units, scrap and waste materials. Direct-and absorption costing; cost volume-profit and break-even analysis.
ACCT 402 Advanced Accounting (3,0)3
Advanced level financial accounting. Topics covered: Corporate expansion and accounting for business combinations.
Reporting intercorporate investments. Consolidated Financial Statements. Intercorporate transfers. Intercompany transactions. Accounting for branch operations. Multinational accounting, foreign currency transactions. Segment and interm reporting. Non-profit entities.
ACCT 403 Managerial Accounting (3,0)3
The objective of ACCT 403 is to enable students to understand performance evaluation in managerial decision making. Topics covered :Relevant costs and revenue in short-term decision making, break-even and cost-volume-profit analysis; master budget, standard cost-variance, capital budgeting; quantitative techniques for long term and short-term decision making, cost center and profit center operations; responsibility accounting; performance measurement, responsibility center performance, gross profit analysis and transfer pricing.
ACCT 404 Auditing (3,0)3
Independent auditing and independent auditors, with emphasis on Generally Accepted Auditing Standard (GAAS). Auditing techniques and its application to the accounting systemsACCT 408 International Accounting (3,0)3
Topics covered include; current reporting requirements; differences between countries; user needs; future developments- harmonisation and standardization. New developments in comparative international accounting.
BUSN 102 Introduction to Business (3,0)3
This course aims to enhance the student’s ability to understand the business enterprise and how decision makers in firms resolve their problems. Topics covered include : The functions of business organizations; types of business organizations and their objectives.
BUSN 201 Essentials of Law (3,0)3
This course aims to provide a knowledge of basic legal concepts and the major areas of their applications, in order to gain an understanding of the legal environment of business.
BUSN 202 Business Law & Ethics (3,0)3
This course studies, with a comparative perspective, the application of law to particular topics of importance for business, including contract law, law of tort , employment law, consumer law, company law and partnerships, and property Law. Applications of business law and regulations in TRNC and TR, introducing ILO conventions
BUSN 204 Public Management (3,0)3
The use of management science in the public sector; an overview of selected management science techniques; computers and governments ; public program evaluation and productivity; the public budget process; managing human resources in the public sector.
BUSN 205 Principles of Management (3,0)3
This course studies the basic concepts of management. It covers the study of the planning, organising, leading and controlling function of management. Discussion of the key issues of management practice such as approaches to management, management and society, and global management.
BUSN 206 Organizational Behavior (3,0)3
The concept of organisation; and the study of individual and group behaviour in organizations. Topics include organization theories, motivation, leadership, organizational development and change, organizational effectiveness.
BUSN 207 Business and Politics (3,0)3
This course covers: Parliamentary process and development; development of economic thought and trends in governmental behaviour; dynamics of political change; growth of governmental and policy making process; government and industry; governmental finance and financial world; effects of politics on business enterprises.
BUSN 208 Business Communication (3,0)3
The Nature of Communication. Systematic approach to written communication. Organizational letters and memos. Report and proposal writing. Short and Long Reports. Documentation policy and procedures. Oral communication and presentations. Meetings and interviewing communication. Communication and conflict.
BUSN 303 Production Management (3,0)3
This course introduces the student to the concept of efficient planning and the use of physical and human resources to create products and provide services. The course covers: managing operations, planning and designing the conversion system, scheduling production and service systems, inventory control, materials requirement planning. Managing for quality, quality analysis and control.
BUSN 304 Human Resources Management (3,0)3
This course studies at the achieve of strategic business objectives such as productivity, quality of worklife and profits under competitive, legal, social and organisational environments using human resource functions such as employment, development, compensation, industrial relations, evaluation and support.
BUSN 308 International Business (3,0)3
This course aims to gain a perspective of the dynamics of international interdependence. Topics covered include international economy; international organizations since 1945; the process of economic integration; the European Union, international finance, exchange rates, the gold standard, Bretton Woods, post-1945 international agents, IMF and the World Bank, international comparative analysis of economic performance; the international balance of power in industrial societies.
BUSN 310 Management for Engineers (3,0)3
This course studies the basic concepts of management. It covers the study of the planning, organizing, leading, and controlling function of management. Discussion of the key issues of management practice such as approaches to management, management and society, and global management
BUSN 320 Summer Training (No credit)
Summer Training in the concentration area is compulsory for the students at the end of third year. Its period must be a minimum of 4 weeks and students are required to prepare a report.
BUSN 401 History of Management Thought (3,0)3
Historical development of management thought. Traditional, behavioural, systems, contingency viewpoints and thoughts. New issues in the theory of management and organizations.
BUSN 411 Strategic Management (3,0)3
A strategic managerial perspective. Topics covered include: Nature of strategic decision-making; strategy formulation and planning cycle; strategy and mission relationship; Macro environmental analysis- the SWOT concept and value chain. Global strategy and the multinationals.
BUSN 412 Industrial Relations (3,0)3
Basic understanding of unionisation, comprehensive treatment of union-management relations with emphasis on historical, legal and institutional issues; government and operation, collective bargaining, trade union democracy, participation, minimum wage and unemployment.
BUSN 413 Entrepreneurship & Economic Development (3,0)3
The concept of Entrepreneurship. Entrepreneurial management and marketing. Relationship between economic development and entrepreneurship. The impact of entrepronourship on economic development.
BUSN 414 Global Business Management (3,0)3
Structural characteristics of multinational corporations and their relative competitive‚ position in the world market. Multinational business strategies and management techniques.
BUSN 415 Small Business Management (3,0)3
Theory and practice of small business management, planning and organizing small firms. Financial, managerial controls and evaluation of alternative business forms.
BUSN 417 Managerial Economics (3,0)3
This course introduces optimization techniques, demand theory; demand estimation forecasting; production and cost theories estimation, market structure and long-run investment decisions, the application of economic theory and tools of analysis in order to examine how an organization can achieve its objectives most efficiently.
BUSN 419 Research Techniques (3,0)3
The purpose of the course is to acquaint the student with various conceptual issues surrounding scientific research, to develop the student ability to carry out meaningful research in the administrative and social science areas and to present their results in a clear and unambiguous way.
BUSN 420 Research Project (0,6)3
In their last year students may submit a research project in the area of interest. The student will select a research topic under the guidance of a tutor adviser.
BUSN 422 Public Relations in Business (3,0)3
Introduction to PR. Communication and public opinion. Media and Media relations. Management process of PR. Planning and programming. Activating and evaluating a program. PR practice in business.
BUSN 426 Crisis Management (3,0)3
Crisis management in the organizations Types of crisis. Expected and unexpected crisis in the business organizations. How to deal with the crisis. New approaches in crisis management.
BUSN 427 Creativity Management (3,0)3
The development of the cognitive skills and attitude for creative problem solving, the creative product, the creative person, the creative groups and organizations.
BUSN 428 Contemporary Issues in Business (3,0)3
New developments in management and business forms. Research, presentation and debates about the new issues in business.
CIS 101 Computer Applications I (2,2)3
Introductory course to computers. Topics covered will include hardware and software concepts, along with automation, databases, local area networks, Practical sessions will include DOS commands, word processing, spreadsheets.
CIS 102 Computer Applications II (2,2)3
The emphasis of this course is on the application of computers. Topics to be covered include Management Information Systems, Decision Support Systems, data management, desktop publishing electronic date interchange, Artificial Intelligence & Expert Systems. Communications. Practical sessions will continue with spreadsheets and databases.
CIS 303 Management Information Systems (MIS) (2,2)3
This course focuses on the applications of information technology within organizations particularly the acquisition development and implementation of computer based information systems. It covers, the theory, planning and the use of Information Systems by management. Various approaches to developing, building MIS, software tools, end user computing & information centers in planning strategies & management science.
ECON 100 Introduction to Economics (3,0)3
Introductory economics course for non-business students covering both micro and macro topics.
ECON 101 Principles of Microeconomics (3,0)3
Introducing the basic concepts, nature, scope and methods of economics; introduction and a general view of the price system; elasticity's; consumer behavior; theory of the firm; perfect and imperfect competition; monopoly vs competition; the theory of distribution; factor markets and income distribution.
ECON 102 Principles of Macroeconomics (3,0)3
Introducing the basic concepts of macroeconomics; national income and its determination, elements of public finance; money and banking; income and employment theories; international trade; the balance of payments and exchange rates.
ECON 201 Economic Theory I. (3,0)3
Price theory and the role of supply and demand; theory of consumer behavior and the utility theory; the theory of production and costs; the neo-classical and other theories of the firm; theory of general equilibrium and economic welfare; current micro -economic issues; privatization and deregulation.
ECON 202 Economic Theory II (3,0)3
Measuring output and prices; national income accounting; the value added principle; the circular flow of income; classical, Keynesian and neoclassical theories of income determination; aggregate demand, supply and growth; the quantity theory and money demand functions; inflation, unemployment and stabilisation policies; the theory of fiscal policy; international trade and finance; exchange rate determination; balance of payments policies; growth and underdeveloped economies.
ECON 301 Money & Banking (3,0)3
Principles of banking; definition of money; determinants of the supply and demand for money; control over the supply of money; central banking, commercial banking and other financial intermediaries; goals and the efficiency of monetary policies; the Keynesian and Monetarists views of money; international equilibrium and monetary policy, inflation theories. New issues in money and banking.
ECON 302 Public Finance (3,0)3
Manipulation of government spending and/or taxation to influence aggregate demand; budget surplus or deficit; determination of the public sector borrowing requirements (PSBR); Public revenues; privatization and deregulation policies and their effects on the government budget; monetary vs. fiscal policies in fighting inflation and unemployment.
ECON 303 International Economics (3,0)3
The pure theory of international trade and application; comparative advantage and the simple Ricardian model ; trade in the classical, neoclassical and the Hecksher-Ohlin-Samuelson models; the national income and international trade; tariffs & trade theory; commercial policy: free trade vs. protectionist policies; international Factor movements.
ECON 306 Tourism Economics (3,0)3
Introducing tourism as an important economic sector; evaluating and analyzing tourism in relation to such topics as balance of payments, income and employment. Throughout the course special emphasis will be given to the environmental and social aspects of tourism.
ECON 317 Decision Economics (3,0)3
This course will deal with the analysis of economic decisions; the economic and financial aspects; cash flows; planning horizon; interest rates; the decision environment; external factors such as market growth, competitors, money and banking conditions; decision criteria and preferences; short vs long term preferences; attitude towards risk; tangible vs intangible benefits; subjective and objective assessment of economic decisions.
ECON 401 History of Economic Thought I (3,0)3
The development and analysis of major schools of thought from mercantilism to Adam Smith and from Adam Smith to John Stuart Mill. In the first part of the course the emphasis is on Mercantilism and Physiocracy. The second part of the course deals with the classical theorists starting from Adam Smith and detailed examination of the works of the classicists such as Ricardo, Malthus and Say is undertaken . The course ends with a thorough discussion of the works of John Stuart Mill.
ECON 402 History of Economic Thought II (3,0)3
The course builds upon ECON 401. The development and study of economic thought from J.S.Mill to Marx to the thinking of modern - day theorists such as Friedman, Galbraith, and Debreu. Special emphasis is given to the Marxist, Marginalist and Neoclassical Schools of thought and a detailed study of Keynesian economics. Also emphasis upon the main comments of thought with the applicability to present day problems.
ECON 403 Economic Development I (3,0)3
The interrelationship of the concepts of economic development and political change; theories of economic growth; the Ricardian, neoclassical, Keynesian, Harrod-Domar and Kaldor models of economic growth; technical progress in growth models; optimal economic growth & political change. Ingrediens of economic development and political change; domestic and international problems and policies in economic development and political change.
ECON 404 Economic Development II (3,0)3
Continuation of Econ 403 .Effects of economic development on social structure. Special importance will be given to industrialisation and its social problems.
ECON 405 Econometrics (3,0)3
Simple regression analysis; the classical linear regression model and estimation methods; statistical inference; classical least squares analysis; hypothesis testing.
ECON 406 Economic Integration&European Union (3,0)3
Types of economic integration; regional trade blocs, free trade areas, common markets and customs union; the origins of the EC; the structure of the EC; the single market goal; fiscal harmonisation; common agricultural policies; the social charter; European monetary union (EMU): the exchange rate mechanism (ERM). The impact of the EC on Turkey and the TRNC.
ECON 414 National Income (3,0)3
A system of national accounts; the major methods of estimating national income ; inter-industry analysis and the input-output table; planning and economic accounting; input output analysis and its practical uses in development planning.
ECON 415 Transportation Economics (3,0)3
The rising importance of transportation costs in the globalization process of world markets and international trade; the role of transportation in economic development; the effects of transportation services as an invisible expenditure and for revenue on the balance of payments; pricing of transportation services; transportation and location theory.
ECON 417 Agricultural Economics (3,0)3
The structure of agricultural production; demand and supply of agricultural products; linkages, and the balance between agriculture and other sectors of the economy; income elasticity and terms of trade problems of agriculture; government intervention in agriculture; functions of agriculture in development; the green revolution and technological change.
ECON 418 Cyprus Economy (3,0)3
This course is an introduction to TRNC economy. Topics that will be covered are; overall structure of the island economy, public expenditures & revenues, sources and uses of national income; implementation of development plans.
ECON 419 Research Techniques (3,0)3
The purpose of the course is to acquaint the student with various conceptual issues surrounding scientific research, to develop the student ability to carry out meaningful research in the administrative and social science areas and to present their results in a clear and unambiguous way.
ECON 420 Research Project (0,6)3
A research paper in the area of interest with an emphasis on current economic problems.
ECON 424 Financial Analysis of Capital Projects (3,0)3
Methods of investment appraisal; private and social profitability project analysis; the economics of social –cost benefit analysis , project analysis and planning, the principles of accounting prices and the Little-Mirles method of project appraisal,; the UNIDO approach to project appraisal; shadow wage rates, shadow price of investment and social discount rate; the domestic resource cost or Bruno method; the effective protection method; the economics of the second best.
ECON 427 Economic Policy (3,0)3
This course will introduce undergraduate students to a survey of contemporary policy issues in macro-economic literature and their application within the economies of Turkey and the TRNC.
ECON 428 Structure of the Turkish Republic Economy(3,0)3
Economy of Türkiye; overall structure of the Turkish economy; sources and uses of income; economic policies of government; main sectors; agriculture; industry; services, income distribution.
ENGL 121 English I (3,0)3
The primary aim of this course is to help students to develop study skills, which will improve their overall performance and competence on their program. The course will also focus on specific language skills, in order to increase the students’ knowledge of grammatical structures, vocabulary, reading, writing, listening, speaking and key features of academic English.
ENGL 122 English II (3,0)3
The primary aim of this course is to help students develop study skills including use of dictionaries and reference materials, finding relevant sources in the library. Tuition will be given in paraphrasing, summarizing information, writing short essays and short research reports that are clear in terms of overall structure, organization, and development of ideas, and which demonstrate on appropriate academic style. Students will also participate in discussions and debates, putting forward clear ideas, opinions and argument, plus give short oral presentations in class.
FNAN 301 Business Finance (3,0)3
Managerial finance. Financial analysis, planning and control; ratio analysis, cash flow and fund flow statements, time value of money, simple and compound interest, present value and future value; the capital budgeting techniques; short-term and long-term financing; working capital management; financial policies regarding the acquisition of funds and their allocation to competing assets within the firm. Profit planning and financial forecasting. Analysis of real company financial reports.
FNAN 306 Bank Management and Operations (3,0)3
The aim of this course is to equip the students with the basic tools of assets and liability management in the commercial banking. The changing nature of bank management; a functional overview of international banking and its structure.
FNAN 401 Corporate Finance (3,0)3
Topics covered include: structure of financial systems personal and corporate sector finances; risk analysis; financial indicators and the company; share valuation and stock markets; timing of financial decisions; option pricing; financial impact of mergers; European and international influences on financial services.
FNAN 402 International Finance (3,0)3
The objective of this course is to offer a comprehensive understanding and analysis of international financial frame-work within which the Multinational Corporations (MNC) and other types of business operate and make decisions. The growth in world markets and global finances. Furthermore, an interrelated area is presented ; i.e. the foreign exchange markets, treasury management, the efficiency and currency risk management is analyzed. The international monetary systems and the balance of payments and international liquidity and debt problem are also analyzed.
FNAN 403 Theory & Practice of Taxation (3,0)3
The purpose and theory of taxation; fundamental principles of taxation; tax structure ; approaches to tax equity; the incidence of tax; tax effects on capacity output; multiplier effects and the marginal propensity to tax; a comparative analysis of taxations systems in various countries and the EU.
FNAN 405 Banking Law (3,0)3
The legal principles relating to the banker-customer relationship, banking and other financial services provided by banks, including by securities, open market operations and investment advice and services.
FNAN 407 Insurance and Risk Management (3,0)3
The risk management function in business; risk identification fundamental; risk management and measurement fundamentals; insurance risk financing tool; some legal aspects of insurance contacts; types of insurance and insurance pricing methods selection of insurers and corporate insurance pricing methods.
FNAN 408 Portfolio Management (3,0)3
This course aims to provide the essential theoretical applications in the field of portfolio management. Portfolio investment and the purchase of stocks and shares. Portfolio balance theory. Money bonds and foreign assets analyzed as portfolios of financial assets.
FNAN 419 Research Techniques (3,0)3
The purpose of the course is to acquaint the student with various conceptual issues surrounding scientific research, to develop the student ability to carry out meaningful research in the administrative and social science areas and to present their results in a clear and unambiguous way.
FNAN 420 Research Project (0,6)3
A research paper in the area of interest with an emphasis on banking and finance.FNAN 428 Contemporary Issues in Banking & Finance(3,0)3
New developments in banking and finance Research, presentation and debates about contenporary issues in banking and finance.
MARK 301 Principles of Marketing (3,0)3
This course is design to introduce students to marketing both as a as a vital business philosophy and as a key functional area. Topics covered are: Essentials of marketing, strategic planning, the marketing environment, marketing research, consumer markets, consumer behaviour, organisational markets, measuring and forecasting demand, market segmentation, market targeting and market positioning.
MARK 302 Marketing Strategy (3,0)3
This course is a continuation of MARK 301. Products, brands, packaging and services. Marketing strategies; pricing , distribution channels, retailing and wholesaling sales promotion, public relations and personal selling; Competitive, analysis and competitive marketing strategies; services marketing and non -profit marketing ; marketing ethics "green" issues.
MARK 403 Advertising and Sales Promotion (3,0)3
This course is designed to provide students who wish to gain a greater depth of understanding of advertising, branding and promotion. Topics covered are : The evolution of advertising and development of branding- when and how it works; advertising and branding strategies; how advertising and advertising agencies work; budgeting, media selection and measuring results; advertising and the real world; significant issues in advertising and promotion; international advertising.
MARK 404 International Marketing (3,0)3
This course has been developed in consequence of the recognition of the increasing internationalization and globalization of business. The topics covered include: International marketing and exporting; export market selection and entry strategies; product decisions, policy and pricing; overseas communications; export order and physical distribution; competitive strategies for international market and marketing.
MARK 405 Sales Management (3,0)3
This course introduces the business student to the concept of sales management. Topics covered include: Sales planning and budgeting ; estimating market potential and forecasting sales; Organising recruiting, selecting and training sales force; time and territory management; sales quotas; compensation; motivating and leading the sales force; analysis of sales; measuring and evaluating sales force performance ethics, social responsibility and legal environment.
MARK 406 Consumer Behaviour (3,0)3
Topics covered include: Understanding consumer and market segments; environmental influences on consumer behaviour. Cultures, subcultures, social groups, family and personal influence; personality and self-concept; motivation and involvement; learning and memory: attitudes and changing attitudes; consumer decision process; problem recognition, search and evaluation, purchasing process and post-purchase behaviour; research modelling consumer behaviour; consumerism and organisational-buying behaviour.
MARK 407 Direct Marketing (3,0)3
Topics covered include: strategic role, control and evaluation of direct marketing; databases and list management; media, communication and planning; industry application.
MARK 408 Retail Marketing (3,0)3
Strategic decisions and retail marketing; retailing decisions; communications and store design; the electronic revolution; national and international retailing environment; managing channels; physical distribution management.
MARK 419 Marketing Research (3,0)3
The objective of this course is to introduce the student to basic concept techniques and applications of marketing research. Topics covered include: History and nature of marketing research; the marketing research process; data collection and measurement; attitude research sampling; data preparation, analysis and presentation. Students will develop their research skills through practical studies.
MARK 420 Research Project (0,6)3
A research paper in the area of interest with an emphasis on marketing.MARK 428 Contemporary Issues in Marketing (3,0)3
The objective of this course is to provide a good working knowledge of the practical aspect of marketing .The application of the concepts and techniques learned. New topics and approaches in Marketing.
MATH 107 Mathematics for Business & Economics (3,0)3
The aim of this course, offered by the Department of Business and Economics, is to teach specific mathematics for business students. Topics covered include: logical operations sets and real numbers, equations and inequalities, systems of equations, matrix algebra, mathematical functions , exponential and logarithmic functions.
MATH 108 Mathematics for Business & Economics II (3,0)3
This course is a continuation of MATH 107. Topics covered include: Limits, properties of limits and continuity, derivative, economic and business applications, optimisation, identification of maxima and minima, curve sketching, integration, differential equations, definite integral and areas.
POLS 100 Introduction to Political Science (3,0)3
Introductory course for political science. The course aims to integrate a conceptual approach within a framework that introduces students to main political ideas and ideologies. Included in the latter for specialist study are the ideologies of Fascism, Conservatism, Liberalism, Socialism and Communism.
PSYC 111 Psychology (3,0)3
An introduction to the science and profession of psychology, including coverage of human development, personality theory and research, social psychology, motivation, perception and related topics.
SOCY 111 Sociology (3,0)3
An introduction to the basic concepts, methods and application of the sociological perspective. These concepts will be reviewed in relation contemporary institutions and trends.
HIST 100 History of Turkish Reforms (2,0)2
History of the construction of the Turkish Republic under the light of Kemal Atatürk's principles. This course is designed for Turkish speaking students.
HIST 200 History of Turkey & Cyprus (2,0)2
This course is designed for non-Turkish speaking foreign students . The aim of the course is to introduce brief history of Turkish Republic and Cyprus . Social , economic and political aspects and effects of Western Civilization on Turkey and Cyprus. Relations with Middle East. TURK100 Turkish (2,0)2
Introduction to the grammar and structure of Turkish language the changes and developments oral and written presentations. Reading and analyzing essays in Turkish literature this course is designed for Turkish speaking students.
TURK 200 Turkish (2,0)2
This course is designed for non-Turkish speaking foreign students. The aim of the course is to introduce the Turkish language to foreign students.
STAT 203 Statistics I (3,0)3
This course, offered by the Department of Business and Economics, is specifically designed to give the student a sound understanding of statistical techniques that are of direct relevance to the business and managerial environment. Topics covered include: Introduction to use of statistics in business, summarizing frequency distributions, charts, diagrams and graphs, statistical descriptions, sample-population, measures of locations and dispersion, introduction to probability, probability distributions; binomial, Poison and normal distributions.
STAT 204 Statistics II (3,0)3
This is a continuation of STAT 204. The course designed to demonstrate the need for statistical methods and probability models that have a direct application to business and managerial problems. Topics covered include: statistical inference, hypothesis testing, chi-square distribution, Distribution, linear regression and correlation, index numbers, time-series analysis.
STAT 210 Social Statistics (3,0)3
This course, offered by the Department of Business and Economics, is specifically designed to give the student a sound understanding of statistical techniques that are of direct relevance to the business and managerial environment. Topics covered include: Introduction to use of statistics in business, summarizing frequency distributions, charts, diagrams and graphs, statistical descriptions, sample-population, measures of locations and dispersion, introduction to probability, binomial, normal distributions.
TOUR 316 Tourism Operations (3,0)3
Introduction to the travel and tourism industry. Basic tour operations and travel agency operations. Types of tours and tour costing.TOUR 326 Public Relations in Tourism (3,0)3
Public Relations and its use in the tourism industry. Characteristics and role of PR. The organization of PR. PR campaign. Gaining publicity. Press relations. Handling unfavourable publicity. Evaluating campaign results.
TOUR 413 Tourism and Hospitality Marketing (3,0)3
This course focuses on the marketing of tourism and hospitality products. The course covers marketing environment; market segmentation; the tourist market; marketing of services, the special case of hospitality, marketing mix hospitality, product/service mix, pricing the hospitality products; the communication and channels of distribution.
TOUR 414 Tourism and Hospitality Management (3,0)3
The course concentrates on the issues of tourism and hospitality management. The course will cover the following topics: The management environment, the meaning and process of management; planning, setting objectives, management by objectives and employee involvement in planning; marketing, matching the market and the product; formal and informal organizations; flow of communication, formal and informal communication; staffing recruiting, selecting, training and evaluating; motivation and motivational theories; accounting, ratio analysis, forecasting, budgeting and control; present and future trends in hotel keeping.
TOUR 426 Environmental Tourism (3,0)3
Causes of environmental pollution, principles of air, water and soil pollution and control; effects of pollution. Environmental problems and solutions. The interrelation between environment and tourism.
Date : 2009-01-06
