Turkish - English
Public Relations & Publicity - Course Descriptions
PRP 111 Introduction to Communication (3,0)3
This course is designed to acquaint students with the broadcasting journalism and allied professions. It consists of a survey of the organization, functions and uses of the mass media, and their impact on life styles, images, standards, philosophies, government and business. Emphasis will be placed on the experienced environment.
PRP 107 Basic Journalism (3,0)3
The aim of this course is introducing to the profession of journalism. Topics covered are mainly focused on the historical and contemporary issues related to the newspaper industry and to print journalism generally.
PRP 109 Principles of Advertising (3,0)3
A broad survey of advertising , its use of media and creativity, as seen by both the practitioner and the consumer. History, structure, and functions will be explored.
CP 100 Introduction to Computer and Information Systems (1,2)2
Introductory course to computers and their application. Topics covered include hardware and software concepts, as well as consideration of the organization and functioning of a computer system, along with office automation, databases, and various applications of computers. Practical sessions include DOS commands, word processing, and spreadsheets.
TURK 105 Turkish (3,0)3
Introduction to the grammar and structure of Turkish language the changes and developments oral and written presentations. Reading and analysing essays in Turkish literature this course is designed for Turkish speaking students.
ENG 121 English I (3,0)3
This course wills concentrates on English for academic purposes in order to assist students with their academic studies. In order to do this similar operations followed in their faculties will be practiced.
PRP 104 Publicity (3,0)3
Can be classified as individual, institution or country etc. Learning about the methods for the preparation of an efficient publicity campaign. Old research about theoretical studies will be examined.
PRP 110 Introduction to Public Relations (3,0)3
An introductory course explaining the roles, functions, purposes, responsibilities, and methods of the public relations profession, and career opportunities available.
PRP 112 History of Mass Communication (3,0)3
This course includes the development of mass communication and its history, the main factors that played role in the development of mass communication and the relationship between the history of communication and the history of humanity.
PRP 114 Interactive Multimedia (2,2)3
Conceptual, technical and aesthetic proficiency in interactive multimedia is the goal of this course. The final requirement is to create an interactive CD-Rom as a group project. Continuing emphasis on theory and methods of interactive design.
TURK 106 Turkish Text Writing (3,0)3
A general introduction about text writing together with the rules of text writing will be studied. Practical studies will be carried out about the text used in the areas of TV, radio, newspapers and public relations.
ENG 122 English II (3,0)3
The continuation of ENGL 121 with similar objectives; topics used will be more related to students degree subjects. Pre-requisite: ENGL 121
PRP 203 Strategic Creativity for Advertising (2,2)3
This course includes advertising campaigns, marketing theory and the working systems of advertising agencies; planning campaigns, determining future strategies. You will also learn how to create practical training.
PRP 205 Principles of Marketing (3,0)3
Fundamentals of modern marketing thought. Marketing and consumer environment. Market Segmentation, targeting and positioning. Marketing planning for goods and services . Place and development of distribution channels. Promotion. Marketing mix and strategies.
PRP 207 Mass Media (3,0)3
This course includes the development of mass communication institutions and their structure today. The reasons and the results of institutionalization, professionalization and monopolization among mass media. The influences of the institutionised mass media on public life.
PRP 219 Techniques of PR Campaign (3,0)3
This course is going to be the simulation of constructing promotions with an emphasis on public relations. After a real-like brief the students simulating a public relations agency will do a public relations strategy.
HIST 102 History of Civilization (3,0)3
A survey of the origins and development of Western Civilization during the ancient and mediaeval periods, in which the history of Cyprus and its surrounds will figure prominently. Stress is placed on the social, economic, and political aspects, but it also covers cultural and technical elements and their inter-relationships. Includes field trips.
PRP 211 Photography (2,2)3
The study of basic photography; Basic technical theory, light and its properties, film basic, 35 mm camera equipment & techniques, photographic chemistry basic, B/W darkroom equipment & techniques, how the material and processes work, technical and aesthetic aspects and essential notions to establish a base for photo-journalism.
PRP 208 Human Resources Management in PR and Adv. (3,0)3
The importance of human resources in Public and Private organizations and the applied human resource principles and techniques in advertising field.
PRP 212 News Writing (2,2)3
This course will give students an introduction to the theory and practice of gathering and evaluating news, news writing including copy reading and basic editing and the organization of news stories. The course will be with reference to writing for newspapers. As part of the practical section of this course, students will write and edit news stories to be used in the University’s newspaper.
HIST 100 History of Turkish Reforms (2,0)2
History of the construction of the Turkish Republic under the light of Kemal Atatürk's principles. This course is designed for Turkish speaking students.
PRP210 Communication Laws (3,0)3
A study of the laws and regulations governing journalism and broadcasting in Cyprus and Turkey; comparison with such laws and regulations in other countries. Information about freedom of communication and copyrights
PRP 214 Marketing in Practice (3,0)3
The Major objective of this course is to provide students with comprehensive perspective of challenges marketers are facing in everyday life. The class will be run on an interactive basis, by focusing on real life case studies of success and failure stories.
PRP 220 Graduation Project (0,6)3
Independent study on special topics of interest to the student under the direction of a faculty member approved by the department head.
Date : 2008-11-21
